Context Flashcards
(14 cards)
What type of film is I, Daniel Blake?
An indepdenent social realist film.
How much money did it make (gross)?
Over $8 million
What award did it win? (critical acclaim)
Palme d’Or at Cannes.
What issues does it address?
Contemporary British social issues such as poverty, the welfare system and the work capability assesment.
What political message does it send?
A clear left-wing political message
Who is it directed by and why is it relevant?
Ken Loach and he is known for his socially critical directing style and socialist ideals. He has called the benefits system a ‘consious cruelty’.
Where is the film set?
Newcastle Upon Tyne
Who has vocally opposed IDB?
The Daily Mail and the Conservative government.
How many children were living in poverty at the time of release (2015)
4 million
What was it rated by the BBFC?
15 because bad language, sexual scenes and intense scenes
What marketing campaign did they use?
Grassroots. They premiered the film in Newcastle where it was filmed instead of london.
What was the marketing budget?
Approx 300k
What was the box office profit?
7 million pounds.
How did they reduce costs of marketing?
They projected their marketing onto buildings meaning they didnt have to rent advertising space.
