Context for Non-Price Competition Flashcards
(4 cards)
1
Q
Example of advertising
A
Samsung and Apple - upon finding out Apple phones were not waterproof, Samsung launched an advert with olympic swimmers to emphasise how theirs was
2
Q
Example of loyalty cards
A
Nandos and Tescos
^^ free chicken / money off keeps people coming back
3
Q
Example of branding
A
Designers like Louis Vuitton with their infamous monogram pattern
4
Q
Example of quality
A
Apple making phones waterproof
