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Flashcards in Copy tips And Chapter 9 Deck (37)
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1
Q

The basics of announcing and performing

A

As announcers our purpose is to effectively communicate ideas and feelings to others. Success does not come from just sounding the part. It’s a one-on-one conversation, not speaking to a crowd

2
Q

The basics 2

A

Announcers must be skilled in several types of performance: Ad-libbing is the art of impromptu speaking, script reading with preparation, script reading from cold copy

3
Q

The basics 3

A

Copy begins as an idea, not a script. Having come up with the idea, the writhed then “casts it” into words…and possibly pictures for tv. Reading and announcing conveys an emotion. Oral communication can lose its impact when material is not presented clearly and with conviction

4
Q

Acronym

A

A word made from the first initials of a phrase (NASA, NOAA, FCC)

5
Q

Jargon

A

Terms used by a specific industry or group (byte, spam)

6
Q

Slang

A

Informal street language (hack, playa, hottie, nerd)

7
Q

Redundant expression

A

One that uses more words than necessary to convey an idea (true fact, free gift, for free, green in color, visible to the eye)

8
Q

Cliche

A

Overused slang or expressions (sharp as a tack, preaching to the choir)

9
Q

Spoonerisms

A

When we mix up the syllables (tip of the slung, tasted two worms)

10
Q

Language changes

A

New words (karaoke, tweeted, Velcro, cassette, dvd, road rage, metrosexual

11
Q

Political correctness

A

Language that is inclusive (mankind becomes humanity; businessman becomes executive; spokesman becomes spokeswoman)

12
Q

Avoid throwaway

A

Letting your voice trail off at the end of a sentence so we can’t hear

13
Q

Chapter 9 DQ

A

Phrases like “all you guys out there” important to the success or failure of a radio station. Because radio is about one-to-one communication between the announcer and the listener if it’s not public address. Great announcers build a lasting bond with the listener.

14
Q

When should you be pre-planning your show

A

24/7…that means all the time! If you see something, hear something, think of something, write it down…take a picture with your cell phone

15
Q

BIF

A

Big Idea File where you compile show prep ideas for current and future use

16
Q

How do you balance “keeping it local?”

A

If something is important to your listeners, it’s local (aka major news events, NCAA tourney, elections at state and national levels)
If you can find a local tie-in, even better

17
Q

Why is the human connection so important? What is something to be wary of in the human connection?

A

Radio is unique in that you are trying to develop a relationship (hopefully a lasting one) with someone you have never met!
Revealing things about yourself is one way to do this…listeners want to know that there is commonality between you and them
Be careful of putting yourself “above the listener,” meaning, don’t brag

18
Q

How can you “know” your audience?

A

Finding out who your station is trying to reach…finding the demographic data
Becoming a local yourself..find out about everything
Schools, government, attractions, public transportation, shopping food
The faster you become a local, the better you can communicate with the listener

19
Q

Step 1

A

Identifying the general meaning: forming an impression of the overall piece by reading it a couple of times silently

20
Q

Step 2

A

Stating the specific purpose: knowing the copy’s goal

21
Q

Step 3

A

Identifying the vernal mood of the copy

22
Q

Mood

A

A state of mind projected by the performer (gloomy, joyous, cynical, festive)

23
Q

Attitude

A

Going deeper; a relationship between the announcer and listener. Like mindset, point of view, stance or beliefs

24
Q

Step 4

A

Determining changes in mood: some scripts can have more than one

25
Q

Step 5

A

Determining parts and structure (beginning, middle, end)

26
Q

Step 6

A

Analyzing punctuation marks used in the script

27
Q

The period

A

Stop

28
Q

The comma

A

Slight pause

29
Q

The question mark

A

Use Spanish tip, beginning the sentence with an upside down ?

30
Q

Parentheses

A

Usually dashes are used instead, but () are used in commands

31
Q

The ellipses

A

Indicates an omission of words; it really shouldn’t be used but many times is

32
Q

Step 7

A

Marketing coy and verifying meaning and pronunciation: this is extremely important!

33
Q

Step 8

A

Reading aloud: this also means reading ahead

34
Q

Step 9

A

Conveying interest in your material: this is where the acting comes in sometimes!
Focusing on your listener is the key

35
Q

Step 10

A

Talking to the listener: ask yourself…
Who am I as I read?
Who am I talking to?
How many people am I talking to?
How old are they?

36
Q

Step 11

A

Getting background about the author and the copy: do your research!

37
Q

Step 12

A

Employing characterization: what does this mean?
It means character interpretation, whether it be regional, foreign, or an object