Copy tips And Chapter 9

Question 1

The basics of announcing and performing

Answer 1

As announcers our purpose is to effectively communicate ideas and feelings to others. Success does not come from just sounding the part. It’s a one-on-one conversation, not speaking to a crowd

Question 2

The basics 2

Answer 2

Announcers must be skilled in several types of performance: Ad-libbing is the art of impromptu speaking, script reading with preparation, script reading from cold copy

Question 3

The basics 3

Answer 3

Copy begins as an idea, not a script. Having come up with the idea, the writhed then “casts it” into words…and possibly pictures for tv. Reading and announcing conveys an emotion. Oral communication can lose its impact when material is not presented clearly and with conviction

Question 4

Acronym

Answer 4

A word made from the first initials of a phrase (NASA, NOAA, FCC)

Question 5

Jargon

Answer 5

Terms used by a specific industry or group (byte, spam)

Question 6

Slang

Answer 6

Informal street language (hack, playa, hottie, nerd)

Question 7

Redundant expression

Answer 7

One that uses more words than necessary to convey an idea (true fact, free gift, for free, green in color, visible to the eye)

Question 8

Cliche

Answer 8

Overused slang or expressions (sharp as a tack, preaching to the choir)

Question 9

Spoonerisms

Answer 9

When we mix up the syllables (tip of the slung, tasted two worms)

Question 10

Language changes

Answer 10

New words (karaoke, tweeted, Velcro, cassette, dvd, road rage, metrosexual

Question 11

Political correctness

Answer 11

Language that is inclusive (mankind becomes humanity; businessman becomes executive; spokesman becomes spokeswoman)

Question 12

Avoid throwaway

Answer 12

Letting your voice trail off at the end of a sentence so we can’t hear

Question 13

Chapter 9 DQ

Answer 13

Phrases like “all you guys out there” important to the success or failure of a radio station. Because radio is about one-to-one communication between the announcer and the listener if it’s not public address. Great announcers build a lasting bond with the listener.

Question 14

When should you be pre-planning your show

Answer 14

24/7…that means all the time! If you see something, hear something, think of something, write it down…take a picture with your cell phone

Question 15

BIF

Answer 15

Big Idea File where you compile show prep ideas for current and future use

Question 16

How do you balance “keeping it local?”

Answer 16

If something is important to your listeners, it’s local (aka major news events, NCAA tourney, elections at state and national levels)
If you can find a local tie-in, even better

Question 17

Why is the human connection so important? What is something to be wary of in the human connection?

Answer 17

Radio is unique in that you are trying to develop a relationship (hopefully a lasting one) with someone you have never met!
Revealing things about yourself is one way to do this…listeners want to know that there is commonality between you and them
Be careful of putting yourself “above the listener,” meaning, don’t brag

Question 18

How can you “know” your audience?

Answer 18

Finding out who your station is trying to reach…finding the demographic data
Becoming a local yourself..find out about everything
Schools, government, attractions, public transportation, shopping food
The faster you become a local, the better you can communicate with the listener

Question 19

Step 1

Answer 19

Identifying the general meaning: forming an impression of the overall piece by reading it a couple of times silently

Question 20

Step 2

Answer 20

Stating the specific purpose: knowing the copy’s goal

Question 21

Step 3

Answer 21

Identifying the vernal mood of the copy

Question 22

Mood

Answer 22

A state of mind projected by the performer (gloomy, joyous, cynical, festive)

Question 23

Attitude

Answer 23

Going deeper; a relationship between the announcer and listener. Like mindset, point of view, stance or beliefs

Question 24

Step 4

Answer 24

Determining changes in mood: some scripts can have more than one

Question 25

Step 5

Answer 25

Determining parts and structure (beginning, middle, end)

Question 26

Step 6

Answer 26

Analyzing punctuation marks used in the script

Question 27

The period

Answer 27

Stop

Question 28

The comma

Answer 28

Slight pause

Question 29

The question mark

Answer 29

Use Spanish tip, beginning the sentence with an upside down ?

Question 30

Parentheses

Answer 30

Usually dashes are used instead, but () are used in commands

Question 31

The ellipses

Answer 31

Indicates an omission of words; it really shouldn’t be used but many times is

Question 32

Step 7

Answer 32

Marketing coy and verifying meaning and pronunciation: this is extremely important!

Question 33

Step 8

Answer 33

Reading aloud: this also means reading ahead

Question 34

Step 9

Answer 34

Conveying interest in your material: this is where the acting comes in sometimes!
Focusing on your listener is the key

Question 35

Step 10

Answer 35

Talking to the listener: ask yourself…
Who am I as I read?
Who am I talking to?
How many people am I talking to?
How old are they?

Question 36

Step 11

Answer 36

Getting background about the author and the copy: do your research!

Question 37

Step 12

Answer 37

Employing characterization: what does this mean?
It means character interpretation, whether it be regional, foreign, or an object