Copy writing 1

Question 1

Big Idea

Answer 1

Single Idea trying to convince your reader on

Question 2

Dimentionalization

Answer 2

Making the message feel more relatable & direct (real) to the customer

Question 3

The rule of one

Answer 3

Having one idea, one action, etc

Question 4

USP

Answer 4

What makes a business unique

Question 5

What are the types of USPs?

Answer 5

1. Reality USP
2. USP by deception

Question 6

Reality USP

Answer 6

A real thing that makes the company unique from other (no one else does)

Question 7

A/B test

Answer 7

Testing two different copies to see how each perform

Question 8

Above the fold

Answer 8

The hero banner on your website (make sure to convince ppl to stay on & send the message you want)

Question 9

Action

Answer 9

An action that can be measured

Question 10

Backend

Answer 10

Made for existing customers (like sending emails to existing customers)

Question 11

Banner ad

Answer 11

An ad in your banner

Question 12

Below the field

Answer 12

Everything after the banner hero

Question 13

Benefit

Answer 13

The positive impact your customer will get when they get your product

Question 14

Blast email

Answer 14

Email that goes out to eveyone on your email list (like newsletter update)

Question 15

Body copy

Answer 15

Its like the supporting statement to your overall idea

Question 16

Bounce rate

Answer 16

Pp that landed on your page without any action & left

Question 17

Brand awareness

Answer 17

Getting your brand known/ seen

Question 18

Bullet

Answer 18

Short sentence that help provide more to the overall message

Question 19

What are the two types of bullets?

Answer 19

1. Summary bullet
2. Facination bullet

Question 20

Summary bullet

Answer 20

Common in ecom where you highlight the main benefit in a sentence

Question 21

Fascination bullet

Answer 21

Sell someone on the idea to buy knowledge

Question 22

Call out

Answer 22

Calling out an identity of a group of ppl (ex. saying “hey men”)

Question 23

Campaign

Answer 23

Strategy in marketing, etc with one goal

Question 24

Customer acquisition

Answer 24

Acquiring customer for a business

Question 25

Customer acquisition cost (CAC)

Answer 25

How much it cost you to gain a customer (cost of sales + marketing budget/ # of new customers)

Question 26

_________ is important because it allows you to know that your making more than how much it cost you to get a customer

Answer 26

Customer acquisition

Question 27

Claim

Answer 27

A statement/ promise that can be backup (ex. "this can help you look younger") but have to have proof like a picture

Question 28

Click through rate (CTR)

Answer 28

Percentage of ppl that viewed your ad/ email that clicked the link on your email or ad (1000 ppl seen ur ad & only 10 ppl clicked on the link then CTR is 10%)

Question 28

Click through rate (CTR)

Answer 28

Percentage of ppl that viewed your ad/ email that clicked the link on your email or ad (1000 ppl seen ur ad & only 10 ppl clicked on the link then CTR is 10%)

Question 29

Close

Answer 29

Final part of copy that reinforce the reader to take action (Like having a CTA at the end)

Question 30

Cold / cold traffic

Answer 30

Copy that is aimed for ppl that never seen your company before (building relationship)

Question 31

Control

Answer 31

Means the best performing piece of copy in ads or material (ex. if you did an A/B test & A has better results then A is the control)

Question 32

Conversion rate

Answer 32

Percentage of ppl that ended up doing the CTA /buying your product

Question 33

Cost per acquisition

Answer 33

The cost needed to acquire a customer

Question 34

Cost per action

Answer 34

Cost for the action you want (like how much it cost for a click or purchase)

Question 35

Cost per thousand (CPM)

Answer 35

Cost per 1000 impressions (cost of marketing campaign / # of 1000 impression)(ex. spend 1$00,000 / 500,000 impression = $200)

Question 36

Cross-selling

Answer 36

Basically like upselling where you prompt the buyer to buy a similar product (increase AOV)

Question 37

Customer value optimization (CVO)

Answer 37

Optimizing how much it cost per customer & how much a customer spends in their lifetime

Question 38

Desire

Answer 38

Something your customer actively wants or think will improve their life in some way (learn customer desire to make it easier)

Question 39

Differentiation

Answer 39

Act of making your business unique/ different from others in the same market

Question 40

Direct marketing

Answer 40

Sending an audience direct marketing either through email or ads, etc

Question 41

Down cell

Answer 41

Lower price offer after a customer bought something (ex. A customer bought a pack of socks for $20 & you offer a $ glove they are willing to buy it bc they just spent $20)

Question 42

Drip campaign (auto-responding sequence)

Answer 42

email campaign designed to send out email over a period of time

Question 43

Email; service provider (ESP)

Answer 43

Like klaviyo, mailchip, etc, platforms that allow you to send out emails to ppl

Question 44

Evergreen

Answer 44

Market or product that always going to be relevant (not seasonal or time period)