Copywriting

Question 1

What is the goal of the copywriter?

Answer 1

Salesmanship, not entertainment

Question 2

what are the abc’s of copywriting?

Answer 2

Attention
Big Promise
Call to Action

Question 3

What are the 3 key differences between copy and content writing?

Answer 3

Purpose
Direction
Goal

Question 4

What is the purpose, direction, and goal of copywriting?

Answer 4

Sales
1 direction
increase revenue

Question 5

What is the purpose, direction, and goal of content writing?

Answer 5

engagement
multidirectional
likes, shares, followers

Question 6

What do you need to be a copywriter?

Answer 6

a flair for the written word, empathy, and a passion for marketing

Question 7

If a company already has a decent salespage, what other things can you focus on?

Answer 7

Ancillary assets like follow-up emails, abandoned cart sequences, and upsells

you can also offer to improve existing copy conversion rate

Question 8

how can you significantly boost the conversion rate of a sales campaign?

Answer 8

by giving the same amount of attention to assets like emails, webinar script, abandoned cart sequence, relevant upsells, etc.

Question 9

What are the 3 keys to writing copy that works in the digital age

Answer 9

human emotion
data analytics
digital compliance

Question 10

What format is best for what type of learning

Answer 10

video for watchers
audio for listeners
books & ebooks for readers
workshops, training exercises, and live events for people who learn by doing

Question 11

what are the five types of copywriting?

Answer 11

print
outdoor
online
broadcasting
branding

Question 11

What are four types of specialized copywriting?

Answer 11

SEO
Direct Response
Broadcasting
Business to Business

Question 12

What is the benefit of specializing copywriting?

Answer 12

you can charge and earn more money for a specialty

Question 13

What are the two audiences for copywriting?

Answer 13

Business to Consumers
Business to Business

Question 14

What are some types of promotional writing that is not copywriting?

Answer 14

content creation like blogs
technical writing like manuals
public relations like press releases

Question 15

what are the goals of promotional writing?

Answer 15

content creation = inform
technical writing = explain how it works
public relations = persuade, publicity

Question 16

Squeeze Page

Answer 16

specific type of landing page solely designed to capture email addresses from potential customers

Question 17

Landing Page

Answer 17

web page with a singular conversion focus to either sign up or buy

Question 18

Opt In Page

Answer 18

landing pages specifically used to get prospect signed up

Question 19

upsell

Answer 19

add-on or offer that you present to a customer after the front-end purchase

Question 20

one time offer

Answer 20

a one-time offer is usually a discount to entice someone to purchase or sign up

Question 21

retargeting(remarketing)

Answer 21

form of advertising that targets prospects who have previously engaged with your website/brand

Question 22

list segmentation

Answer 22

refers to the grouping together of your subscribers based on specific criteria that can help you better understand and communicate with them

Question 23

risk reversal

Answer 23

statement of guarantee that assures your prospect that you will be the one to bear the risk of the purchase through either a refund, exchange, or return policy

Question 24

lead magnet

Answer 24

freebie or a preview of your product or service that incentivizes potential leads to subscribe to your email list and be part of your online community

Question 25

indoctrination sequence

Answer 25

the first few emails that you send to fresh leads to let them know who you are, what you do, and why they should stick around

Question 26

conversion rate

Answer 26

the percentage of visitors that take the desired call to action on your ad, landing page, or sales page

Question 27

cart abandonment email

Answer 27

email sent to a prospect after they left their shopping cart but before making their purchase

Question 28

what is the best format to maximize awareness

Answer 28

Video Advantage: Transfer maximum amount of information in a short amount of time

Question 29

what is the best format to maximize clicks

Answer 29

Static Image Advantage: Combine with a compelling call to action

Question 30

what is the best format to maximize conversions

Answer 30

Static Image Advantage: Combine with a click-to-purchase call to action

Question 31

what is the best format to maximize app downloads

Answer 31

Video Advantage: Provide instruction on how to use the app

Question 32

what is the best format to maximize engagement

Answer 32

Customer

Question 33

what is the best format to maximize app downloads

Answer 33

Custom, platform-specific formats Advantage: Drive app installations higher with a format dedicated for that purpose

Question 34

What are the 7 questions I need to ask for copywriting research?

Answer 34

1. What are you selling? 2. Where are you selling? 3. Who are you selling to? 4. Why should they buy? 5. Who is your competition? 6. What is the most important thing to say? 7. What do you want your prospect to do?

Question 35

What are Offline channel tactics?

Answer 35

Brochures white papers Case Studies Direct Mail Catalogs Advertisements

Question 36

What are the Online channel Tactics

Answer 36

Banner ad Google AdWords Email Sales letter Landing pages Social media ads

Question 37

What are Mobile channel tactics?

Answer 37

Pop-up ads Text Ads Optimized web copy

Question 38

What are Broadcast tactics?

Answer 38

30-sec commercial 60-sec commercial Radio TV Infomercial Cable

Question 39

What is the sales funnel?

Answer 39

Awareness, opinion, consideration, preference, purchase

Question 40

What are some do's for Google Text Ad?

Answer 40

Do include your keywords in your headline Do put your keywords at the front of headline

Question 41

what are some challenges for google text ads

Answer 41

other companies are advertising the same things you have a small character limit you can't use images you are constrained by keywords and they must appear in the headline