COR 016 Flashcards
(17 cards)
It was a set of circumstances that makes it possible to do something.
OPPORTUNITY
A something new and difficult which requires great effort and determination.
CHALLENGES
The capacity or ability to direct or influence the behavior of others.
POWER
Advertising is defined by
AMERICAN MARKETING ASSOCIATION.
This form of communication appeals to a potential buyer with the specific aim to sell a product, service, or an ideology that found almost in everywhere.
ADVERSITING
He is the one who identified and make the “Marketing Eight Hidden Needs.” through his essay.
VANCE PACKARD (1957)
Advertising is defined by the
AMERICAN MARKETING ASSIOCIATION
This form of communication to appeals to a potential buyer with the specific aim to make them buy their products or service. This was almost found everywhere.
ADVERTISING
He was the one who made the “Marketing eight hidden needs.” through essay.
VANCE PACKARD
What are the marketing eight hidden needs?
Emotional security, reassurance of worth, ego-gratification, creative outlets, love objects, sense of power, sense of roots, and immortality.
What are the four type of advertisement?
Print, Video, Radio, and Web Advertisement.
What are the 3 major trends of media?
Massive Open Online Content (MOOC), Wearable technology, and Ubiquitous Learning.
An online course, content, or other resource aimed at unlimited participation and made available in an open access forum using the web. This empowering users to learn using a flexible and self-directed approach.
Massive Open Online Content (MOOC)
MOOC Stand for?
MASSIVE OPEN ONLINE CONTENT
This are electronics that can be worn on the body. And has the ability to to connect to other and internet,
WEARABLE TECHNOLOGY
This are learning is anytime and anywhere, people cannot escape it since society is full of knowledge, learning, and informationa.
UBIQUITOUS LEARNING
What are the 5 components of Media and Information Literate Individual?
Improve quality of life, Greater political participation, Promoting economic opportunities, Improvement of Learning improvement. and Individuals as more cohesive social units.