Corporate Image

Question 1

Features of corporate image are…x4

Answer 1

Logo- makes product instantly recognisable for customers
Clear staff uniform- a clear colour worn in clothing so that customers know exactly who is working to ask for help
Slogan- short statement unique to business that links to mission statement and makes customers think about business
Standardised customer service- all customers treated equally by staff, giving org good reputation

Question 2

Features of corporate image are…x4

Answer 2

Logo
Clear staff uniform
Slogan
Standardised customer service

Question 3

Corporate image is the…

Answer 3

Way in which a business’ activities and products/services are perceived by the public and its customers

Question 4

Benefits of good corporate image are…x4

Answer 4

Having a recognisable brand
Customer loyalty
Can attract new/high quality employees easily due to good reputation
Can compete better with rivals and attract more customers

Question 5

Consequences of bad corporate image are…x3

Answer 5

More likely to receive more complaints and receive negative publicity
Employees have low morale and job satisfaction
Reduction in sales could ultimately cause business closure