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Event Corporate Language > Corporate Lingo > Flashcards

Corporate Lingo Flashcards

(112 cards)

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1
Q

Thought Starter

A

Images or words that help create ideas for a concept

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2
Q

In kind

A

When a brand offers product instead of funds for an event

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3
Q

way finding

A

information systems that guide people through a physical environment and enhance their understanding and experience of the space (ex. signage, apps, map, etc.)

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4
Q

in lieu of

A

“In lieu of” is an idiom meaning “in place of; instead of,”

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5
Q

Sponsor footprint / opportunities

A

the area occupied or affected by something

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6
Q

Brand

A

A brand is a name, term, design, symbol or any other feature that distinguishes one seller’s good or service from those of other sellers

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7
Q

Influencer

A

someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility.

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8
Q

partner

A

an entity in which both the profits or losses of a business or other venture are shared between all members

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9
Q

Soft language

A

speaking with an easier tone/language for the listener to digest. None threatening. Using the word “potential” to soften influence

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10
Q

Hard language

A

straight shooter speaking. No filter

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11
Q

work streams

A

the completion of tasks carried out by different people or teams on a product or project. … By doing so, it ensures an optimal result or product. During this phase, the project manager must also maintain collaboration between project stakeholders to ensure everyone remains on the same page

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12
Q

team

A

specific group of people coming together to complete a task

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13
Q

site map

A

a document where you provide information on general elements that will occupy the space

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14
Q

permits

A

gives permission to hold an activity in a space

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15
Q

cadence

A

how often a scheduled thing happens

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16
Q

feedback

A

comments or suggestions of an given idea

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17
Q

consolidate

A

combine (a number of things) into a single more effective or coherent whole.

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18
Q

internal

A

within the core team responsible for the project

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19
Q

conflicts

A

incompatible or clash between entities

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20
Q

touch points

A

A touchpoint is any time a potential customer or customer comes in contact with your brand–before, during, or after they purchase something from you

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21
Q

deadline / tight deadline

A

due date of when something needs to be completed / when we don’t have much time to complete a task

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22
Q

outskirts

A

the fringes of something / border or outer edges

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23
Q

seemless flow

A

easy navigation for people to move throughout a designed space

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24
Q

bottle neck

A

a slowed down and crammed traffic of people in a particular location

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25
secondary
first to primary
26
primary
first priority
27
target
a specific and designated area for a certain performace
28
cohesive
when parts of a whole fit together well
29
integrate
to form, coordinate, or blend into a functioning or unified whole
30
drop in
place it at a specific location
31
sponsor entitlements
business exposure opportunities and a chance to connect with new customers
32
existing conversations
conversations that are already happening
33
prominent
important
34
"bring some interests"
bring attention to
35
impressions
amount of impact
36
flushing out
putting together organized ideas to present
37
allocation
the act of distributing
38
positioning
placement
39
ROS
Run of Show
40
Step and Repeat
A duplicated idea placed in another location
41
Toolkit
a set of tools used for a particular purpose
42
moc ups
a model of a structure used for experimental purposes
43
Approval
The acceptance of something requested
44
Render
a 2D or 3D mockup of an environment
45
Brand Footprint
the space that a brand occupies at the event
46
Floorplan
Specific dimensions and layout of a space
47
COI
Certificate of Insurance
48
clarify
to make clear
49
in tandem
in collaboration / alignment with
50
contingency / contingency plan
a future event or circumstance which is possible but cannot be predicted with certainty / a plan to prepare for a future event
51
hand out
items that will be given away
52
corral
gather together and confine
53
cursor
mouse arrow
54
POV
point of view
55
rough
uncertain
56
commentary
notes or suggestions
57
"understand the footprint"
understand the details of a given specific space
58
"can get lost"
may not align or go over people's heads
59
aerial view
a view from above
60
bleed
mix into something that is unwanted
61
clean
a lot of negative space
62
traffic
the amount of flow in a space
63
modern
relating to the present times
64
beer garden
a fenced area for drinking when there are people who are under 21 allowed at the event
65
ABC license
a license issued by the California Department of Alcoholic Beverage Control authorizing the sale of alcoholic beverages.
66
through line
a connecting line
67
QSR
quick serve restaurant
68
wrangler
someone who can grab a certain type of audience
69
in-house
within the immediate team
70
design elements
color palettes, logos, vector files, etc. needed for activating a space for a brand
71
photo opp
photo opportunity
72
bump up
move in front of
73
recommend
light suggestion (soft language)
74
360 moment
moment where someone can view everything from ever angle
75
load out
take everything away
76
load in
bringing things into a space
77
back drop
the background of something
78
production
the action of making something
79
hop
leave
80
ROI
return of interest
81
pull the trigger
to begin the process
82
POS
point of sale
83
"landed on"
came to the decision of...
84
underwhelming
not excited or impactful
85
lead time
the date that something will be made and deliveredf
86
fixed
not moveable
87
call outs
things to draw attention to
88
flag
draw concern to
89
blind stab
take a guess
90
combing through
to understand all the details
91
ancillary
providing necessary support to the primary activities or operation of a system
92
brand exposure
eyes on the brand
93
lead
to guide
94
allotment
the amount of something allocated to a particular person
95
buildouts (small or large)
the elements involved
96
turnkey
of or involving the provision of a complete product or service that is ready for immediate use
97
loop you/me in
Get you/me informed of a conversation
98
key stakeholders
the core team that approves the massive budget for the event
99
placeholder
a filler for something that isn't completed
100
think through
figure out
101
threads
conversations
102
references
inspiration for an idea
103
walkthrough
walking through the designated venue to figure out logistics
104
polished
final
105
stamped
final approval
106
standard
typical decision of something
107
populate
to fill with
108
minor
not of great importance
109
POC
Point of Contact
110
Radio List
Radio channels designated to certain groups of people
111
Logo lock up
designated and stable place where a logo will be
112
credential list
allocation of passes for people to navigate the event

Event Corporate Language (1 decks)

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