CORPORATE OBJ & STARTEGIC DESCISIONS Flashcards

(28 cards)

1
Q

CORP OBJ

A

Medium to LT goals set to coordinate the bs

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2
Q

Startegic descison

A

judgements made by senior managers that are LT

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3
Q

Strategic descisons involve

A

msjor commitment of resources

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4
Q

as startegic descison involve major commitment of resources they are what to reverse

A

difficult ot reverse

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5
Q

once mission statment estabkished firm can set its

A

corp obj

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6
Q

why are corp obj sometimes referred to as strategic obj

A

turn mission statement into something more quanitfiable

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7
Q

objectives set out clearly

A

what has to be achieved

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8
Q

objectives are frequently

A

qunatified

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9
Q

objectives have a stated

A

time scale

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10
Q

give example of corp obj

A

increase MKT SHARE by 15% in 2 years

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11
Q

why is it not always true that corp obj always quanitified

A

Some like social repsonsibilty not easy to measure

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12
Q

corp obj relate to x as oppposed to x

A

whole bs

specific functions e.g finance

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13
Q

corp obj are more general and set out by

A

senior managers within the org

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14
Q

junior managers more responsible for SETTING

A

obj lower down The org structure

and functional obj

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15
Q

what do corp obj do for maangers

A

provide guidace

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16
Q

describe range of corp obj that bs pursue

17
Q

what were the 8 areas9Argued by Drucker of business activity that exist that bs can set corp obj

A

Market Position

Innovaiton

Financial Resources

Phsyical Resources

Human Resources

Productivity

Social Responsibility

Profits

18
Q

market position corp obj can be about
2 marks

A

growth rate for sales in a mkt

share of sales in exisitng.new mkt

19
Q

innovation refers to

2 THINGS

A

invention and development of new goods and services

new processes and methods of producing and supplying products

20
Q

financial resource obj could relate to AMOUNT OF

A

capital available to a bs and how this may be used

21
Q

phsycial resources refers to

5 marks

A

land
buildings
equipment
tech resources

available to bs

22
Q

human resources corp obj may relate to

2 MARKS

A

motivation

engagment

among employees

23
Q

Productivity corp obj realte to

A

efficient use of resources to gain max output from minimal inputs

24
Q

social repsonsibliyt is an area which

A

setting obj has become more common

25
whu os social rsponsibility an ara which settin obj become more common
budiness responded more fully and openly to stkh needs
26
Profit obj could relat eto waht 2 areas
overall level of profit profit measured against other factos such as revenue
27
oxfam set itself tange of corp obj to be achieved by 2019 . One aim is ot promote development of sustainable food supplies give one example (woen)
more rurual women living in poverty are econmically empowered an able to infleunce descisiosn that affect them
28
a descison invovles
specific commitment ot an action