Corporate Vs Marketing Planning Flashcards
(5 cards)
1
Q
Who has overall responsibility for the implementation of the marketing plan?
A
The CMO/Marketing Director
2
Q
All marketing activities should be aligned to the…
A
Corporate plan
3
Q
What is the average duration of a corporate plan
A
3-5 years
4
Q
What is the average duration of a marketing plan
A
12 months
5
Q
Between the corporate plan and the marketing plan which one of these include individual campaign details
A
The marketing plan
