Costs, Revenue and Profit Flashcards

1
Q

What’s the short run?

A

When there’s at least one factor of production.

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2
Q

What’s the long run?

A

When all factors of production are variable.

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3
Q

What are fixed costs?

A

Costs that don’t change with the level of output.

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4
Q

What are examples of fixed costs?

A

Rent
Salaries
Interest on Loans
Advertising
Business Rates

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5
Q

What are variable costs?

A

Costs that vary with the level of output.

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6
Q

What are examples of variable costs?

A

Wages
Utility Bills
Raw Material Costs
Transport Costs

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7
Q

What are marginal costs?

A

The cost of producing one extra unit

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8
Q

How do you calculate average X cost?

A

X Costs / Output

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9
Q

How do you calculate total revenue?

A

Price * Output

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10
Q

How do you calculate average revenue?

A

Total Revenue / Output

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11
Q

What’s marginal revenue?

A

The revenue gained from selling one extra unit.

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12
Q

What’s profit?

A

The reward for shareholders of the risk that they’ve taken investing in the business.

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13
Q

What’s normal profit?

A

Regarded as a cost of production. The level of profit that a firm must make to remain in business in the long run.

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14
Q

What’s abnormal / supernormal profit?

A

Any profit above normal profit.

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15
Q

What’s subnormal profit?

A

Any profit below normal profit.

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16
Q

What’s the description of the marginal revenue curve?

A

It falls twice as steeply as the AR curve, as for every unit sold, the price has to be lowered for every previous unit sold.

17
Q

What’s the description of the marginal costs curve?

A

Law of diminishing returns.

18
Q

What’s the description of the average cost curve?

A

Returns to scale.

19
Q

Where does profit maximisation occur?

A

When marginal revenue = marginal cost

20
Q

Where does revenue maximisation occur?

A

When marginal revenue = 0

21
Q

Where does sales maximisation occur?

A

When average revenue = average cost