Course Overview

Question 1

What is a Contact in Marketing Cloud?

Answer 1

An individual who receives communication via any channel.

Question 2

What is the Contact Key in Marketing Cloud?

Answer 2

A user-defined unique identifier for Contacts in Contact Builder to tie all contact information together.

Question 3

Define a Subscriber in Marketing Cloud.

Answer 3

An individual who opted in to receive communication via a particular channel.

Question 4

What is the Subscriber Key in Email Studio?

Answer 4

A user-defined unique identifier for Subscribers to identify subscriber records across the account.

Question 5

What is the All Subscribers List in Email Studio?

Answer 5

The master list of all Subscriber records for Email Studio shared by all Business Units.

Question 6

What is a Data Extension?

Answer 6

Similar to a table with columns defining fields and rows displaying records.

Question 7

What is the function of Contact Builder?

Answer 7

A data management tool for organizing data stored in the Marketing Cloud account.

Question 8

What do Data Retention Settings define?

Answer 8

The period for keeping records in Data Extensions.

Question 9

What is a Primary Key in a Data Extension?

Answer 9

A column (or a combination of columns) to uniquely identify a row in a Data Extension.

Question 10

What is a Send Relationship in Marketing Cloud?

Answer 10

A field used at the send time to identify the email recipient.

Question 11

How can records be added manually in Marketing Cloud?

Answer 11

Records can be manually added to a Data Extension in Contact Builder, useful for adding test records.

Question 12

What is the purpose of Import File Activity in Marketing Cloud?

Answer 12

It feeds data from outside files to Marketing Cloud on a recurring basis, usually through Automation Studio.

Question 13

What is a Random Data Extension used for?

Answer 13

Allocates subscribers to segments randomly, useful for testing purposes.

Question 14

What does a Filtered Data Extension do?

Answer 14

Splits up source data into new Data Extensions based on the filtering logic applied.

Question 15

What are Data Filters in Email Studio?

Answer 15

Define filtering logic that can be reused in future segmentation use cases.

Question 16

What does SQL Query allow you to do in Marketing Cloud?

Answer 16

Allows complex data segmentation by retrieving and manipulating data from a single or multiple Data Extensions.

Question 17

What is Subscriber Preview used for?

Answer 17

Populates email previews with attribute values stored for the subscriber in the Data Extension.

Question 18

What is the function of Litmus in Marketing Cloud?

Answer 18

It allows users to view emails across different clients, devices, and browsers.

Question 19

What does Validation in Email Studio do?

Answer 19

Checks emails for errors that would prevent messages from being sent.

Question 20

What is Automation Studio used for in Marketing Cloud?

Answer 20

Manages workflows with activities like importing data, creating segments, or sending messages.

Question 21

What is the role of Entry Sources in Journey Builder?

Answer 21

Kick off a Journey and pass contacts into the Journey.

Question 22

What are Message Activities in Journey Builder?

Answer 22

Allow targeting different channels like email or SMS.

Question 23

What is Path Optimizer in Journey Builder?

Answer 23

Allows extended A/B testing with up to ten paths.

Question 24

What does Send Performance track in Email Tracking Metrics?

Answer 24

Displays delivery rate, total delivered, and bounce statistics.

Question 25

What does Inbox Activity show in Email Tracking Metrics?

Answer 25

Compares total vs. unique metrics for opens, clicks, forwards, surveys, and unsubscribes.

Question 26

What is the Sender Authentication Package in Email Deliverability?

Answer 26

Contains technical protocols for authenticating yourself in front of email providers when sending an email.

Question 27

What is Smart Capture in Marketing Cloud?

Answer 27

A form builder within Marketing Cloud that generates records based on data completed during form submission.

Question 28

How does Sender Reputation impact email deliverability?

Answer 28

Email providers collect data about the sender to determine if they are considered a good or bad sender.

Question 29

What is the purpose of Synchronized Data Sources?

Answer 29

Synchronizes data from Sales Cloud or Service Cloud to Marketing Cloud and stores it in Data Extensions.

Question 30

What does API Integration do in Marketing Cloud?

Answer 30

Synchronizes data with external sources such as websites or third-party apps to Data Extensions in real time

Question 31

What does Filter Activity do in Automation Studio?

Answer 31

Runs the logic of Data Filters to segment subscriber data and refreshes created segments automatically.

Question 32

What are Journey Versions used for in Journey Builder?

Answer 32

Allows modification of a Journey while an older version is still running.

Question 33

What is the difference between Journey Data and Contact Data in Journey Builder?

Answer 33

Journey data is static, while Contact Data is updated as the Journey progresses.

Question 34

What is Forward to a Friend Activity in Email Tracking Metrics?

Answer 34

Includes statistics on how many subscribers forwarded emails to friends.

Question 35

What is Reply Mail Management in Email Deliverability?

Answer 35

Defines where email responses should be redirected.