Crisis Communication in China

Question 1

Image restoration theory includes

Answer 1

Denial, evasion of responsibility, reducing offensiveness of an event, corrective action, admitting responsibility and asking for forgiveness

Question 2

Ways to respond to a crisis (coombs)

Answer 2

Denial, diminish, rebuild, bolstering

Question 3

Trust in China

Answer 3

is derived form Confucianism, moral character of a company (i trust you because I think you’re honest based on previous performances)

Question 4

Trust can be understood through

Answer 4

risk and confidence, a person is willing to risk something for an organisation

Question 5

Trust as a commodity in public relations:

Answer 5

trust is something you can trade, not just a feeling

Question 6

Influences on Chinese Crisis Communication:

Answer 6

Guanxi (mutually beneficial relationship between individuals); face (a form of dignity or respect given to others in social interactions); Golden mean (a soft touch to conflict resolution, truth is in the middle); political systems

Question 7

Cultural characteristics of Crisis Communication in China

Answer 7

covering up (prevent loss of face) and No Comment (fear of legal repercussions); Diversion (shift the attention or the public, no loss of face); Avoidance of extreme tactics (avoid public apologies, meet in the middle)

Question 8

21st century types if Crises in China

Answer 8

food and water safety, corrupt management, environmental pollution, political scandals