CRM, Loyalty & Marketing Flashcards
(20 cards)
1
Q
CRM-System
A
CRM system
2
Q
Kundendaten
A
Customer data
3
Q
Kundenbindung
A
Customer retention
4
Q
Loyalitätsprogramm
A
Loyalty program
5
Q
Marketingkampagne
A
Marketing campaign
6
Q
Zielgruppe
A
Target audience
7
Q
Newsletter
A
Newsletter
8
Q
Kundenansprache
A
Customer engagement
9
Q
Gutschein
A
Voucher
10
Q
Promotion
A
Promotion
11
Q
Touchpoint
A
Touchpoint
12
Q
Segment
A
Segment
13
Q
Lifetime Value
A
Customer lifetime value
14
Q
Markenbindung
A
Brand loyalty
15
Q
Einwilligung
A
Consent
16
Q
Onsite-Personalisierung
A
Onsite personalization
17
Q
Leadgenerierung
A
Lead generation
18
Q
Conversion Funnel
A
Conversion funnel
19
Q
Opt-In
A
Opt-in
20
Q
Retargeting
A
Retargeting
