CUEGIS - Dominos Flashcards
Define Change
Driving and restraining forces create change in a business so that they can move forward and remain competitive.
Define Culture
The norms of an organisation, a country, or other social grouping. Culture shapes the values, beliefs, and customs of people. (Internal and External sections of the organisation)
Define Ethics
The socially accepted moral principles that guide decision making, based on the collective belief of what is right and what is wrong.
Define Globalisation
Worldwide movement toward economic, financial, trade, and communications integration
Define Innovation
Innovation generally refers to changing or creating more effective processes, products and ideas, and can increase the likelihood of a business succeeding.
Define Strategy
Devising plans to achieve the long-term goals of an organisation
Ethics and Culture example
In 2021, Domino’s launched the 2-Minute Carside Guarantee: order Domino’s Carside Delivery online, check in when you arrive, and as soon as your order is ready, a Domino’s team member will head to your car in less than two minutes or your next pizza is free.
- Remain customer loyalty
Ethics Change example
According to Euromonitor’s International market research report in 2016, Australia was the third fastest-growing market for vegan food in the world, Dominos recognized the increase demand for sustainable and ethically sourced **vegan food products **in the market. So Dominos implemented new vegan options on the menu in Australia in January 2018. Later followed by Dominos stores globally. Customers were offered a vegan menu with 3 types of vegan pizzas, otherwise were able to customise with their own vegetarian toppings and vegan cheese.
Globalisation and ethics example
After heavily expanding and becoming multinational in the 1980’s. Dominos adapted its menu and marketing strategies to local tastes and preferences with market segmentation. (demographic, geographic, and psychographic)
Innovation and ethics example
In 2007, Dominos introduced online ordering and mobile apps, making their experience even more convenient
In 2008, delivery tracking introduced
The company has also experimented with new menu items like vegan and gluten-free pizza options.
- Increase market growth and share by retaining current customers and accessing new ones.
- Relying too heavily on technology could lead to a loss of human interaction and personal touch, which could be detrimental to customer loyalty in the long run
Globalisation and change example
First pizza company in Australia to offer home delivery, adapting to being a market leader
innovation change example
In 2007, Dominos introduced online ordering and mobile apps, making their experience even more convenient
In 2008, delivery tracking introduced
The company has also experimented with new menu items like vegan and gluten-free pizza options.
- Increase market growth and share by retaining current customers and accessing new ones.
Strategy ethics example
Domino’s vows to save pizza, one pothole at a time, with its introduction of Paving for Pizza grants. The company gave away one grant of up to $5,000 in each state in the U.S. to help smooth the ride home for freshly made pizzas.
- Positive public relations
Mission Statement:
doing the right thing, putting people first, creating inspired solutions, championing our customers, and growing and winning together.
Vision Statement:
Dominos aims to innovate and consistently deliver a better food experience, while bringing people together to share in their love for Domino’s.
