Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Consumer Behaviour > Culture and Consumption > Flashcards

Culture and Consumption Flashcards

(64 cards)

Start Studying
1
Q

Why is culture relevant to understanding consumer behaviour

A

Distinguish members from one group to another
Shared understanding
Blueprints as part of culture

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What needs to be understood as a condition for consumption choices

A

The cultural context in which they are made

Collective memory of society
Accumulation of shared meanings and norms
Meaning transfer
Frames patterns of consumption

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is culture

A

A societies culture includes the values, ethics and material objects produced by people

Accumulation of shared meanings and traditions among members of society

Constantly evolving e.g binging
Cultures differ in the relationship to space, time and emphasis on individualism v collectivism
E.g China and Malaysia are more collectivist

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What is szmigins (2014) definition of culture

A

Sum of the total learned beliefs, values, knowledge and customs that together regulate the behaviour of members of a particular society

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are beliefs

A

Thoughts an individual holds about some object, idea or person

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are values

A

Deep rooted and enduring beliefs or ideals about what is good and desirable

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is knowledge

A

Familiarity with people or things which can include understandings, facts and descriptions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are customs

A

Norms of behaviour that have been passed on from generation to generation e.g porogotive aspects of households

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is enculturation

A

Refers to how an individual learns the traditional content of his or her native culture

Mostly takes place in family contexts
Children begin to mimic behaviours of adults

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What is acculturation

A

The idea of movement between places or cultural contexts

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What is customer acculturation

A

The process of movement and adaptation to the customer cultural environment in one country by persons from another (penzola, 1994)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How is culture communicated

A

Through a common language and shared symbols

Advertising provides models of behaviour

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What are the different dimensions of cultural values

A 
Individualsim 
Masculinity
Power distance
Uncertainty avoidance
Long term orientation
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are the two types of norm

A 
Enacted (explicitly defined) 
Crescive (embedded in culture) 
- customs
- mores
- conventions
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is a myth

A

Story that contains symbolic elements that express shared emotions and ideals of a culture

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What are the role of myths

A

Primitive belief in modern society
Used to market health foods anti aging
Myths are an example of what we can call a template or cultural blueprint for interpretation because they help us understand what we observe in social life (Arnold)

Stories containing symbolic elements that express shared emotions and ideals of a culture

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

How are myths used in advertising

A

Evokes nostalgic behaviour and can encourage consumers to look back in time
E.g hovis 150 years advert

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

What is a ritual

A

A type of expressive, symbolic activity constructed of multiple behaviours that occur in a fixed, episodic sequence and that tend to be repeated over time (Rook)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What is consumer culture

A

A social arrangement in which the relations between lived culture and social resources and between meaningful ways of life and the symbolic and material resources on which they depend are mediated

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

How has consumer culture developed

A 
Global market expansion 
Increasing importance of materialism 
Loosening of class boundaries 
Faster flow of information 
Influence of fashion industry
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

What does McCracken say about cultural meaning

A

Flows continually between its several locations in the social world, aided by the collective and individual efforts of designers, producers advertisers and consumers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

What is mckrakens meaning of transfer model

A

World to goods

  • advertising
  • fashion
Good to person 
- possession 
Exchange
Grooming 
Divestment
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

What is a possession ritual

A

Transforming mass produced products from the marketplace into more personal products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

What are exchange rituals

A

Consumers acting as gift givers are made agents of meaning transfer to the extent to which they selectively distribute goods with specific properties to individuals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
What are grooming rituals
Situations where cultural meanings have to be drawn out on a repeated basis due to the perishable nature
26
What are divestment rituals
Applies to goods the consumer is dispensing with either by giving them away or selling them For second hand goods it involves erasing meaning of the previous owner
27
What are holts metaphors for consumption
Consuming as experience Consuming as integration Consuming as play Consuming as classification
28
What are sacred domains
Set apart form everyday activities or products collecting is one of the most common ways of experiencing sacred consumption
29
What is a subculture
A group of consumers connected through a shared commitment your a particular product class, brand or consumption activity
30
What is a subculture of consumption
A group of consumers connected through a shared commitment to a particular product class, brand or consumption activity
31
What is a brand community
A specialised non geographically bound community based on a structured set of social relations among admirers of the brand Rituals and traditions are often shared through sacred experiences Moral responsibility to look out for newbies
32
What is a consumer tribe
A group of people emotionally connected by similar consumption values and usage May be a member of several kind simultaneously
33
What are the 4 dimensions of consumer acculturation
Assimilation Maintenance Resistance Segregation
34
What are the elements of the cultural system
Ecology- whether, population- Japanese space saving devices Social structure- sterotypes Ideology - mental characteristics of people
35
What is a custom
Norms of behaviour that have been passed from generation to generation
36
What are mores
Particular forms of custom and have a strong moral overdone
37
What are conventions
Specific forms of custom and relate to the norms for the conduct of everyday life
38
What are the definitions of sacred and profane
Sacred- used to refer to objects and events that are set apart from normal activities Profane- capture those customer objects and events that do not share the specialness
39
What is objectification
Sacred qualities are attributed to mundane items
40
What is CCT
Explores heterogenous distribution of meaning and the multiplayer of overlapping cultural groupings Conceptualises culture as the very fabric of experience meaning and action cCT explores how consumers actively rework and transform symbolic meanings eroded in ads, brands and goods to manifest their particular personal and social circumstances The market provides consumers with an expansive pallet of resources from which to construct an identity
41
Where are the 3 places mckraken finds culture
The constituted world The consumer good Individual consumer
42
How ones culture constitute the world
Culture is a lens through which individuals view phenomena | Culture is a blueprint to human activity
43
What are the instruments of meaning transfer world to good
Advertising- conduit from which meaning constantly pours Fashion system- takes new styles of clothing and home furnishing and associates them with established cultural categories and principles Undertaken by opinion leaders Fashion system encourages the radical reform of cultural meaning
44
Where is cultural meaning located
Products- serve as media for the expression of the cultural meaning that constitutes our world
45
How does meaning transfer from good to consumer?
Ritual- opportunity to affirm, evoke, assign or revise the conventional symbols and meanings of the cultural order
46
What are the rituals mckraken identifies
Exchange rituals Possession rituals - claiming is an attempt to draw from the object the qualities that it has been given by the marketing forces of the world of goods Grooming Divestment
47
Why has mckrakens view of movement of meaning been criticised?
Not seeing the creation of meaning as a two way process
48
What does tynan (1997) find
Consumers play a role in linking product and consumption meanings and advertisers should tap into this pool
49
How does Christmas relate to rituals
Cultural meaning has to be reestablished After pre cleaning rituals decorations were brought out for grooming Exchange rituals for gifts Divestment for recycling cards etc
50
What is consuming as experience
Views consumption as a psychological phenomenon, emphasising emotional states that arise during consumption Can experience baseball in 3 ways Accounting - make sense Evaluating- construct value judgements Appreciating- respond emotionally to baseball
51
What is consuming as integration
How consumers acquire and manipulate objects and meanings E.g fans of baseball integrate particular elements into their identity
52
Consuming as classification
Views consuming as a process in which objects, viewed as vessels of cultural and personal meanings act to classify their consumers Classify through objects e.g a team t shirt
53
What is consuming as play
People use consumption objects to play and develop the relationship between this aspect and the other 3
54
What is the importance of collecting
One of the most common ways of experiencing sacred consumption
55
What is desacralisation
Objects that previously were sacred lose their sacred meaning to culture or specific groups within culture
56
What is an anti brand community
E.g I hate Starbucks
57
What is a myth
Story that contains symbolic elements that express shared emotions and ideals of culture Can be used is a nostalgic way Provide psychological models and
58
What are the elements of a ritual
Ritual artefacts- objects and products that acompany or are consumed in a ritual setting Ritual script - guides the use of the ritual artefact Ritual performance roles- roles occupied by people involved Ritual audience- people who witness or who are involved in the ritual
59
What are the rituals rook identifies
``` Grooming Possession Gift giving Self gift Holiday Rite of passage - marks a change in social status ```
60
What is contamination
When objects associated with g sacred events or people become sacred in their own right.
61
What are some examples of subcultures based on demographic
Age based Sex roles- Mumsnet Regional, ethnic or religious
62
What are the 4 entrenched functions myths serve in culture
Metaphysical - explain origins of existence Cosmological - emphasise that all components of the universe are part of a single picture Sociological- maintain social order Psychological- provide models for personnel conduct
63
What are the elements of CCt
Consumer identity- mythic and symbolic resources through which people construct identity Market culture- consumers are culture producers May create cultural worlds through the persuit of common interests Socioeconomic patterning- how consumption is shaped by social class hierarchies Ideology
64
What are the different age based groups
Tweens- consumers in training Teens- digital natives and tech savvy Gen Y- confident and self involved Gen X- pessimistic and suspicious of advertising Baby boomer- sizeable and important market

Consumer Behaviour (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions