Culture bias

Question 1

Cultural bias

Answer 1

The tendency to judge all people in terms of your own cultural assumptions, which biases your judgement

Question 2

Alpha bias

Answer 2

Assume there are real & lasting differences between cultures
The distinction made between collectivist and individualist cultures
(Takano and Osaka 1999)

Question 3

Beta bias

Answer 3

Theories that ignore/minimise cultural differences
(Wober 1974)

Question 4

Ethnocentrism

Answer 4

Can lead to alpha bias
Where we use our own ethnic or cultural group as a basis for judgements about other groups
Can lead to beta bias- their view is a ‘world view’

Question 5

Cultural relativism

Answer 5

The view that behaviour cannot be understood properly unless it is viewed in the context of the culture where it originates
(Margret Mead 1935)
She found 3 tribes Arapesh, Mundugumor & Tchambuli- whose gender roles were all different