Cumulative Info Flashcards
McDougall and Ross
published first social psychology textbook
Verplank
1) Performed experiments showing that social approval influences behavior.
2) The course of a conversation changes dramatically based on feedback/approval from others
Who established reinforcement theory?
Verplank, Pavlov, Thorndike, Hull and Skinner
How are cognitive theory and social psychology related?
Perception, judgment, memories and decision-making are cognitive concepts that have influenced our understanding of social behavior
Consistency Theories
people prefer consistency and will change or resist changing attitudes based on this preference
Minimal/Insufficient Justification Effect
1) Found by Festinger and Carlsmith 1959 Experiment
2) When external justification is minimal, we reduce dissonance by changing our internal cognitions (i.e. $1 is insufficient justification so we actually think we enjoyed it)
Carl Hovland’s Model
Attitude change is a process of communicating a message with the intent to persuade someone
There are 3 components
1) The communicator = someone who has taken a position on an issue and is trying to persuade someone to adopt his/her position
2) The communication = presentation of argument produced by communicator, intended to persuade
3) The situation = surroundings in which the communication takes place
Hovland and Weiss (1952)
Study on source credibility
FINDINGS
1) Highly credible sources were more effective in changing attitudes
2)Sleeper effect = over time, the persuasive impact of high credibility source decreased, while persuasive impact of low credibility source increased
3) sources can increase credibility by arguing against their own self-interest (i.e. criminals arguing for greater police power)
Two-sided message
Contains arguments for and against a position
Most news reporters use this for persuasion because they seem “balanced”
Cultural truism
beliefs that are seldom questioned, that individuals dont have practice defending
From McGuire’s analogy of inoculation
Belief perseverance
Under certain conditions, people hold beliefs even after those beliefs have been proven false
If you are induced to believe a statement and then provide your own explanation for it, you will continue to believe it even after its been proven false
What did schachter find in regards to affiliation?
Greater anxiety leads to a greater desire to affiliate
Anxious people prefer the company of other anxious people (perceived similarity)
Reciprocity Hypothesis
We tend to like people who indicate that they like us
We dont merely evaluate a persons qualities, we also take into consideration their evaluation of us
Need Complementarity
People choose relationships so that they naturally satisfy each others needs
Even successful complementary relationships (i.e. opposites attract) have fundamental similarities that favor their dissimilarities
Prosocial/Helping Behavior
behaviors that benefit other individuals or groups of people
Altruism (in social psych)
Intent is to benefit someone at some cost to themselves. A subdivision of prosocial behavior
Darley and Latane Smoke Experiment
Studied pluralistic ignorance
FINDINGS - if subject was alone In the room they responded to the smoke, if they were with a calm confederate(s) they deemed it a non-emergency and did not respond.
Darley and Latane Diffusion of Responsibility experiment
METHOD:
1) Subjects are doing an intercom interview and believed that either 1, 2 or 5 other participants were listening
2) Speaker has an ostensible seizure
FINDINGS
1) If they were the only ones listening, 100% reported
2) If they believed there was 2 other people listening, 85% reported
3) If they believed there were 4 others, 62% reported
CONCLUSION - the more people present, the less likelihood any individual will offer help
Batson’s Empathy-Altruism Experiment
METHOD
1) Subjects witness a person appearing to receive painful electrical shocks
2) Easy escape condition - given a choice to leave after first two shocks
3) Difficult escape condition - asked to stay to witness 10 shocks
4) After 2nd shock, all the subjects completed a questionnaire measuring the degree to which they felt distress and empathy
5) They were told they could take the place of the person being shocked for the remaining 8 shocks
FINDINGS
1) easy escape - distress was greater than empathy, so they left
2) If empathy was greater than distress in either condition, they helped
Conformity vs Compliance
Conformity - yielding to group pressure when no explicit demand has been made to do so
Compliance - change in behavior that occurs as a result of situational or interpersonal pressure
Self-Efficacy
Self-Efficacy = individual’s belief in his ability to organize and execute a particular pattern of behavior
Defined by Albert Bandura
Primacy/Recency effects in social perception
Primacy - occasions where the first impressions are more important than subsequent impressions
Recency - the most recent information we have about an individual is most important in forming our impressions
What did Theodore Newcomb study?
Influence of Group Norms at a liberal women’s college with large republican parent base
FINDINGS
1) Each year marked an increase in the students liberalism (accepting community norms)
2) Women who left as liberals remained liberals and generally married liberal men, but those who married conservative generally returned to conservative beliefs
Stoner Experiment (1968)
Found that the nature of the dilemma might determine the direction of the shift.
Couples presented with controversial situations erred on the side of caution instead of risk