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StEx Englisch > Daily Mail > Flashcards

Daily Mail Flashcards

(44 cards)

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1
Q

When was the Daily Mail founded and by whom?

A

Founded in 1896 by Alfred Harmsworth and his brother Harold Harmsworth.

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2
Q

What major format change did the Daily Mail undergo in 1971?

A

It switched from broadsheet to tabloid and absorbed the Daily Sketch.

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3
Q

What was the Daily Mail’s original target audience?

A

It was originally intended to cater to a middle-class audience.

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4
Q

What type of stories did the Daily Mail become known for?

A

Sensational headlines focusing on national security, social issues, and human-interest stories.

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5
Q

What political stance has the Daily Mail adopted over time?

A

A right-wing populist stance, often leaning toward Conservative values.

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6
Q

Who owns the Daily Mail?

A

Owned by the Daily Mail and General Trust (DMGT), listed on the London Stock Exchange

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7
Q

Who is the current controlling shareholder of the Daily Mail?

A

Jonathan Harmsworth, 4th Viscount Rothermere, great-grandson of one of the co-founders.

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8
Q

Who became editor of the Daily Mail in 2021?

A

Ted Verity

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9
Q

What are some political causes the Daily Mail has supported?

A

Brexit, anti-immigration policies, and law and order campaigns.

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10
Q

How has the Daily Mail been criticized in its reporting?

A

For sensationalism, especially in coverage of terrorism, crime, and celebrity deaths.

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11
Q

How has the Daily Mail claimed political influence?

A

Influencing public opinion in events like the 2015 UK General Election and the Brexit referendum.

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12
Q

What demographic is most influenced by the Daily Mail?

A

Older voters; average reader age is 58, majority female audience.

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13
Q

What reputation does the Daily Mail hold in the UK media landscape?

A

Known for agenda-setting on social issues, but also for controversial and sensational coverage.

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14
Q

What type of newspaper is the Daily Mail?

A

A British middle-market tabloid newspaper

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15
Q

What are some of the Daily Mail’s sister publications?

A

The Mail on Sunday, Scottish edition (1947), Irish edition (2006).

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16
Q

What is MailOnline?

A

The Daily Mail’s website with a separate editorial team; one of the most visited news sites globally.

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17
Q

What was the Daily Mail’s print circulation in 2020?

A

Approximately 1.13 million daily.

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18
Q

How many monthly visitors did MailOnline have in 2020?

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A

Over 218 million monthly unique visitors.

19
Q

Describe the Daily Mail’s readership demographics.

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A

Average age: 58; 52–55% female; low engagement among ages 15–44.

20
Q

What socioeconomic groups read the Daily Mail?

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A

ABC1 readers: 1.41 million; C2DE readers: 0.77 million.

21
Q

How many times has the Daily Mail won “National Newspaper of the Year”?

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A

Nine times since 1994 (Press Awards).

22
Q

What award did it win in 2020?

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A

Daily Newspaper of the Year (Society of Editors)

23
Q

What were the results of a 2004 poll of Daily Mail readers’ political affiliations?

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A

53% Conservative, 21% Labour, 17% Liberal Democrat.

24
Q

How much freedom do editors at the Daily Mail have to set policy?

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A

Editors are given freedom to set policy, per the chairman’s testimony.

25
What are some common criticisms of the Daily Mail?
Sensationalism, inaccurate science/medicine reporting, moral panic, plagiarism
26
Why was the Daily Mail banned as a source on English Wikipedia?
Due to concerns over its reliability, bias, and accuracy (in 2017).
27
Name three major controversies involving the Daily Mail.
Paid for Paris attack footage (2015), exploitative celebrity death coverage, provocative anti-immigration headlines.
28
In what academic contexts is the Daily Mail commonly studied?
Media bias, agenda-setting, moral panic theory (Stanley Cohen), tabloid journalism ethics.
29
What controversial footage did the Daily Mail publish after the 2015 Paris attacks?
CCTV footage of the Casa Nostra café attack, showing a gunman whose weapon jammed while targeting a woman.
30
How did the Daily Mail acquire the Paris attack footage?
Purchased it from the café owner for €50,000, despite police instructions to keep it confidential.
31
What did the Daily Mail allegedly request regarding the original hard drive?
That it be destroyed to ensure exclusive rights to the footage.
32
How did the Daily Mail justify publishing the footage?
Claimed it was in the public interest and denied any wrongdoing.
33
What was the reaction in France to the footage publication?
Widespread outrage; critics called it "indecent" and accused the Mail of exploiting tragedy for profit.
34
What did journalist Djaffer Ait Aoudia reveal about the footage sale?
Other media outlets declined to buy it for ethical reasons before the Mail acquired it.
35
What legal consequences did the café owner face for selling the footage?
Convicted in 2017, fined €10,000, and ordered to pay damages to victims.
36
What happened to the café owner’s accomplices?
They received lesser fines and were also ordered to pay €6,000 each to five patrons who filed complaints.
37
What ethical issue is raised by publishing graphic footage of terror attacks?
It can re-traumatize victims and their families—seen as exploitation of human suffering.
38
Why was the footage considered unnecessary for public understanding?
It added little informational value and leaned toward voyeurism rather than journalism.
39
How did the Daily Mail violate legal and investigative boundaries?
Ignored police requests to keep the footage private, possibly obstructing justice.
40
Why is paying for sensitive content ethically problematic?
It monetizes tragedy and encourages profit from human suffering.
41
Why is the alleged destruction of the hard drive ethically serious?
It undermines transparency, accountability, and evidence preservation.
42
Did the Daily Mail potentially disregard victim consent?
The video showed identifiable victims, likely without informed consent
43
What's the difference between public interest and public curiosity in journalism?
Public interest serves democracy or safety; public curiosity satisfies sensational desire—this case leaned toward the latter.
44
What are the core media ethics issues in the Daily Mail Paris Attack footage case?
1. Exploitation of human suffering 2. Violation of legal and investigative boundaries 3. Monetizing tragedy 4. destruction of evidence 5. disregard for consent 6. public interest vs. public curiosity

StEx Englisch (6 decks)

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