Daily Mirror - Industry Flashcards
Who produces the Daily Mirror?
Reach PLC
How is the Daily Mirror financed?
Adverts
Subscriptions
Physical and Digital Sales
How does the ownership of the Daily Mirror influence their product?
Reach PLC
- Major UK newspaper company
- Don’t have as much owner interference as The Times
- Have more money to produce higher quality content and advertising (e.g. paper ink, journalists, website software)
How does Curren and Seaton’s Power and Media Theory apply to the Daily Mirror?
Conforms …
- Their more diverse patterns of ownership allow for more varied and personal products to be produced and less owner interference (unlike The Times)
- Horizontally integrated so can afford to buy out competing newspapers and produce higher quality products to create more profit (driven by logic of profit and power)
- Have a free to access with many advertising slots and lots of soft (clickable) news stories (profit and power)
- Can share resources between their multiple newspapers as it will save money and resources (profit and power)
