Data types and sources Flashcards

1
Q

Sources of information

A

Internal and external source

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2
Q

Internal source

A

Information that comes from within an organisation e.g. financial reports or data analysis

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3
Q

External source

A

Information that comes from outside an organisation e.g. government reports or price list from suppliers

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4
Q

Types of data

A

Primary data
Secondary data
Qualitative data
Quantitative data

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5
Q

Primary data

A

Data that has been created and collected by an employee within the organisation e.g. interviews or questionnaires set up by an employee

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6
Q

Secondary data

A

Data that has been created and collected by someone outside the organisation e.g. government census or competitor survey

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7
Q

Qualitative data

A

Descriptive data often composed of text that can be observed but not measured e.g. survey responses to an open question

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8
Q

Quantitative data

A

Measured data often in the form of numbers, percentages or statistics e.g. survey responses on how long it takes to reach the shop

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