Day 1 Flashcards

1
Q

Forms of Communication - Intrapersonal

A

talking to ourselves

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2
Q

Forms of Communication - Interpersonal

A

exchange between 2 or more person; verbal or non-verbal

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3
Q

Forms of Communication - Mediated/Mass Communication

A

Sender = encoder
Receiver = decoder
Interpretation may differ from one decoder to another
-> reaches an impersonal public audience

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4
Q

Forms of Communication - Business

A

small or large audiences; messages in business world (email, meetings)

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5
Q

When was the message effective?

A

When received in the way it was intended

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6
Q

Hearing =

A

process of sending the signal to the brain

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7
Q

Listening =

A

making sense of message the brain received

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8
Q

listening influenced by…?

A
  • Background
  • gender
  • age
  • education
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9
Q

Definition

“Integrated Business Communication”

A

The process of planning, executing and evaluating messages that create brand recognition

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10
Q

3 Characteristics of Integrated Business Communication

A
  • Research based
  • focus on building relationships
  • feedback to measure performance
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11
Q

Integrated business Communication - how to go about it/how to do it?

A
  • develop a strategy
  • understand organisational goals
  • analysis of stakeholders (e.g. customers)
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12
Q

Strategic Planning (part 1 & 2)

A

Part 1: Corporate Strategy

  • Mission and vision of the Organization
  • IMC objectives
  • Budget

Part 2: Communication Strategy

  • Message development
  • Tactics to communicate those messages
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13
Q

Vision =

A
  • A guideline for success
  • consistent with company values
  • Like a guide for future decision-making
  • Developed by top management
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