DDP Flashcards

1
Q

Which element can be used to connect 2 points, separate sections of a design or focus the user’s eye?

A

line

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2
Q

A jagged line conveys what?

A

Emotion

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3
Q

What type of line forces the viewer’s eye to look at something?

A

A line that ends with an arrow

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4
Q

What effect does a line that meanders have?

A

Guides the viewer from one element to the next

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5
Q

Name the 3 basic geometric shapes

A

square, circle, triangle

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6
Q

What are shapes used for?

A

Boxes, Borders on a design or as a solid shapes for decorative purposes

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7
Q

What other type of shapes add interest to the design?

A

Icons, symbols and dingbats

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8
Q

Visual texture is created in graphics to do what?

A

Draw attention to an element on the page or to serve as a background in a web design

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9
Q

What can texture do?

A

Increase overall visual appearance and draw attention

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10
Q

What can texture be added to?

A

Type, images and other elements

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11
Q

What does value refer to?

A

How light or dark an area of the design look

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12
Q

What can value create?

A

Contrast

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13
Q

What shade has most value?

A

white

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14
Q

What shade has least value?

A

Black

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15
Q

What does alignment refer to?

A

Elements of a design along the top, bottom, centre or sides of the elements

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16
Q

Contrast occurs with what?

A

The juxtaposition of opposing elements, e.g. big versus small

17
Q

What can contrast highlight?

A

Important elements of a design

18
Q

Contrast can occur in colour but what else?

A

Texture, type and graphic elements.

19
Q

How is depth achieved?

A

By creating a sense of spacing between the background, mid-ground, foreground

20
Q

What is placed in the foreground?

A

Important focal points

21
Q

Overlapping elements on different planes create depth, what is another method?

A

Altering colour intensity of elements to appear closer or farther away

22
Q

Proportion is the relationship of what?

A

Two or more elements in a design and how they compare with one another

23
Q

When is proportion said to be harmonious?

A

When a correct relationship exists between the elements with respect to size or quantity

24
Q

Good proportion adds what?

A

Harmony, symmetry or balance among the parts of a design

25
Q

What does unity maintain?

A

A relationship between items that go together (connected visually)

26
Q

What is grid structure?

A

is a series of evenly spaced blocks that help organize designs in a way that optimizes visual flow of information