decision-making in markets Flashcards
model
simplified version of reality
features of models
- clear
- predicts accurately/consistent with evidence
- points to salient phenomenon
- highlights aspects/intentionally omits other details
- draws conclusions
absolute advantage
someone has if they can perform an activity with fewer resources (time, money) than someone else
comparative advantage
someone has if their opportunity cost of performing an activity is lower than someone else’s
specialisation
to focus on activities which someone has a comparative advantage is (total production of everything can increase)
marginal principle
- answers ‘how many questions’
- businesses should do something if extra benefits > extra costs
assumptions of demand model
- consumer is price taker
- consumer applies marginal, cost-benefit, and opportunity cost principle
consumer reservation price
- maximum price they would pay for each quantity of goods (marginal benefit)
- actual price is marginal cost
market demand
sum of all individual demand
demand price elasticity
- how responsive quantity demanded is to price changes
- % change in Q ÷ % change in P
law of demand
as price decreases, quantity demanded increases (elasticity is always negative)
high elasticity
- large difference in quantity demanded based on price changes
- usually for unessential items that can be replaced
- demand curve is relatively flat
low elasticity
- small change in quantity demanded based on price changes
- necessities that don’t have close substitutes
- demand curve is relatively steep
measure of elasticity
<1 is elastic
= 1 is unit elastic
>1 is inelastic
6 factors that shift demand curve inwards/outwards
- income
- preferences
- prices of related goods
- expectations
- congestion and network effects
- type and number of buyers