Decision Trees Flashcards

(12 cards)

1
Q

What does a square represent in a decision tree?

A

A square represents that a decision has to be made.

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2
Q

What do the lines coming from a square represent?

A

The lines coming from the square represent the possible choices.

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3
Q

What do the circles in a decision tree show?

A

The circles show that there are outcomes as a result of a choice.

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4
Q

What do the lines coming from a circle indicate?

A

The lines coming from a circle show the expected outcomes.

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5
Q

What does probability indicate in a decision tree?

A

The probability shows the estimated likelihood of a given outcome.

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6
Q

What must the probability of all outcomes add up to?

A

The probability of all outcomes must add up to 1.

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7
Q

What is Expected Value (EV)?

A

The Expected Value (EV) shows the weighted average of a given choice.

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8
Q

How do you calculate Expected Value?

A

To calculate EV, multiply the probability of each outcome by its expected value and add them together.

Example: EV Launch new product = [0.4 × 30) + [0.6 x -8] = 12 - 4.8 = £7.2m.

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9
Q

What does the Expected Value represent?

A

The Expected Value is the average outcome if this decision was made many times.

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10
Q

What is Net Gain?

A

The Net Gain is the Expected Value minus the initial cost of a given choice.

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11
Q

What is the Net Gain of launching a new product?

A

Net Gain of launching new product = £7.2m - £5m = £2.2m.

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12
Q

How can Net Gain be compared?

A

Net Gain can be compared with the Net Gain of other choices.

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