DECK 2

Question 1

what are the three types of organisations?

Answer 1

• for profit
• not for profit
• government agency

Question 2

what is an organisational strategy?

Answer 2

An organisations long-term course of action designed to deliver a unique customer experience while achieving it’s goals.

Question 3

how do organisational strategy levels show hierarchy?

Answer 3

the higher the levels are on the hierarchy the broader the strategy would be.

Question 4

what is the strategy in visionary organisations ?

Answer 4

organisational foundation + organisational direction = organisational strategies

Question 5

what is an organisational foundation?

Answer 5

An organisations core values are the fundamental, passionate, and enduring principles that guide it’s conduct over time.

Question 6

what is a mission statement ?

Answer 6

a statement of the organisations function in society that often identifies it’s customers, markets, products, and technologies

Question 7

what is organisational culture?

Answer 7

the set of values, ideas, attitudes, and norms of behaviour that is learned and shared among the members of an organisation.

Question 8

what is organisational direction?

Answer 8

A business describes the clear, broad, and underlying industry or market sector of an organisations offering.

Question 9

define goals

Answer 9

profit. Sales. Market share. Quality. Customer satisfaction. Employee welfare. Social responsibility. Sometimes you need to sacrifice your short term gain to maintain your long term sustainable.

Question 10

what is the organisational assessment ?

Answer 10

This categorises the products/ strategic business units (SBU’s) into one of the four different types, stars, cash cows, dogs, question marks

Question 11

what is the organisational assessment based on?

Answer 11

• Market share – does the product being sold have a high or low market share?
• Market growth – are the number of potential customers in the market growing or not?