deck_19074995

Question 1

What is Media?

Answer 1

• any channel of communication that transmit messages to widespread audiences
• Traditional mass media, e.g. TV
• New media, e.g. social media that are interactive, incorporate two-way communication

Question 2

Function of Media

Answer 2

To transmit information / message
To educate the public
To channel public opinion
To provide entertainment

Question 3

socialization

Answer 3

a process making individuals learn and embrace values and behavior of a group; influencing and reinforcing social values

Question 4

Ways of advertisement

Answer 4

Huge billboards inside the MTR station
Advergaming
Social Media Ad
Product placement
TV commercials

Question 5

What is Media Prone?

Answer 5

• lifestyle: creating trends
• behaviors (E.g. consumption behaviors how people make decisions about what they want regarding a product or company)
• values

Question 6

what values are media prone?

Answer 6

• Materialism
• Value of self-gratification
• Value of success
• Value of beauty

Question 7

materialism

Answer 7

excessively concerned with material possessions, suggesting that a certain product or service will make the user well-off, and raise the social status or quality of life.

Question 8

Value of self-gratification

Answer 8

pleasing oneself or of satisfying one’s desires, especially physical desires

Question 9

Value of success

Answer 9

defines success as winning wealth, status, physical appearance, and popularity

Question 10

Value of beauty

Answer 10

Concerns for one’s own facial attractiveness and body. Physical beauty determines how people and others judge their overall value

Question 11

Why are there many advertisements targeting young people?

Answer 11

• Youth is associated with being free, happy and cool. This is an image that every brand aspires to have
• Young people have great influence in purchasing decisions for their parents and friends
• Young people have the willingness to spend because their money is disposable as they don’t have much family responsibility customer loyalty or consumption habit developed for life since young
• High rate of media consumption by youth

Question 12

Characteristics of New Media

Answer 12

• Interactive among every citizen
• Can spread information quickly
• Facilitates the emergence of public journalism: people voice out opinions over social / political issues conveniently

Question 13

Factors affecting media’s quality and objectivity

Answer 13

• Over-emphasis on commercial return
• Development of internet

Question 14

Factors affecting media’s quality and objectivity – Over-emphasis on commercial return

Answer 14

Media has commercial interest. In order to increase their revenue from advertisements, they move towards tabloidization

Question 15

Factors affecting media’s quality and objectivity – Development of internet

Answer 15

With the rise of online media, the media became more diversified. Especially when there is public journalism, netizens are eager to express their own opinions on every matter. Some responses lack in-depth analyses or even be fake

Question 16

How should young people respond to the persuasive influences on them by media?

Answer 16

Media literacy is the ability to identify different types of media from wide array of sources and understand the messages they are sending via spreading huge amount of information

Question 17

How to enhance media literacy?

Answer 17

• Carefully analyse the information provided by the media
• Carefully choose to receive information from quality media

Question 18

How to carefully analyse the information provided by the media

Answer 18

• judge if the sources of news are reliable by checking the credentials of authors
• Do not blindly believe the information
• Carefully distinguish between facts and opinions, and analyse if the facts are reliable and the opinions are reasonable by receiving information from multiple channels

Question 19

How to carefully choose to receive information from quality media

Answer 19

We should choose media that report objectively and contain high-quality information

Question 20

What is freedom of expression?

Answer 20

the ability of an individual or group of individuals to express their beliefs, thoughts, ideas, and emotions about different issues free from any unjustified restrictions.

Question 21

Laws protecting freedom of expression

Answer 21

• the universal declaration of human rights
• international covenant on civil and political rights
• article 27 of the basic law

Question 22

freedom of expression in the universal declaration of human rights

Answer 22

Everyone has the right of freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers

Question 23

freedom of expression in the internation covenant on civil and political rights

Answer 23

Everyone shall have the right to hold opinions without interference…Everyone shall have the right to freedom of expression

Question 24

freedom of expression in the article 27 of the basic law

Answer 24

Hong Kong residents shall have freedom of speech, of the press and of publication

Question 25

people should exercise rights/freedom in ... In order to balance freedom and fairness/equity

Answer 25

- Respect of the rights and reputations of others - Protection of public health and moral standard - Protection of national security and public order

Question 26

summary

Answer 26

by acknowledging media's influences, young people should should always think critically and interpret the message conveyed by media rationally and carefully before exercising freedom of expression. we should be a responsible internet user