Definitions

Question 0

Consumer

Answer 0

a person who purchases goods and services for personal use.

Question 1

Persuade

Answer 1

induce (someone) to do something through reasoning or argument.

Question 2

Manipulate

Answer 2

To control or influence a person or situation

Question 3

Endorsement

Answer 3

The action of endorsing something or someone

Question 4

Logo

Answer 4

a symbol or other small design adopted by an organization to identify its products

Question 5

Slogan

Answer 5

a short and striking or memorable phrase used in advertising.

Question 6

Hyperbole

Answer 6

exaggerated statements or claims not meant to be taken literally.

Question 7

Brand

Answer 7

type of product manufactured by a particular company under a particular name.

Question 8

Product

Answer 8

an article or substance that is manufactured or refined for sale.

Question 9

Repetition.

Answer 9

the action of repeating something that has already been said or written.

Question 10

Imagery

Answer 10

visually description or figurative language, especially in a literary work.

Question 11

Jargon

Answer 11

special words or expressions used by a profession or group that are difficult for others to understand.

Question 12

Motif

Answer 12

a decorative image or design, especially a repeated one forming a pattern.

Question 13

Statistics

Answer 13

a fact or piece of data obtained from a study of a large quantity of numerical data.

Question 14

Rhetorical Question

Answer 14

a statement that is formulated as a question but that is not supposed to be answered

Question 15

Pun

Answer 15

a joke exploiting the different possible meanings of a word or the fact that there are words which sound alike but have different meanings.

Question 16

Target Audience

Answer 16

a particular group at which a product such as a film or advertisement is aimed.

Question 17

Superlative

Answer 17

of the highest quality or degree.

Question 18

Imperative

Answer 18

of the highest quality or degree.

Question 19

Connotation

Answer 19

an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.

Question 20

Layout

Answer 20

the way in which text or pictures are set out on a page.

Question 21

Composition

Answer 21

The way in which something is made up

Question 22

Copy

Answer 22

a thing made to be similar or identical to another

Question 23

Buzz Words

Answer 23

a word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context.

Question 24

Alliteration

Answer 24

the occurrence of the same letter or sound at the beginning of adjacent or closely connected words

Question 25

Rhyme

Answer 25

correspondence of sound between words or the endings of words, especially when these are used at the ends of lines of poetry.

Question 26

Personification

Answer 26

the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human form.

Question 27

Stereotype

Answer 27

a widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Question 28

Subconsciously

Answer 28

from the subconscious mind

Question 29

Colour

Answer 29

the property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light.