Definitions Flashcards
(37 cards)
1
Q
Define Marketing Strategy
A
2
Q
Corporate Objectives
A
3
Q
define Market
A
4
Q
List the dimensions of a market
A
5
Q
Define penetrated market (in terms of market shares)
A
6
Q
Define Market Share (formula included)
A
7
Q
Define relative market share whith the formula
A
8
Q
Market Saturation rate (formula)
A
9
Q
Penetration rate formula
A
10
Q
Potential market definition
A
11
Q
Potential market Formula
A
12
Q
Market concentration definition
A
13
Q
list the Data collecting methods
A
14
Q
define the type of Consumer behaviour
A
15
Q
Involvement decision making of the consumer definition
A
16
Q
Definition of industry
A
17
Q
Definition of targeting
A
18
Q
Segmentation definition
A
19
Q
criteria of a segmentation
A
20
Q
definition of segment attractivness
A
21
Q
Definition of positioning
A
22
Q
Defining brand’s position
A
23
Q
Definition verticale positioning
A
24
Q
vertical Positioning definition
A
25
Horizontal positioning definition
26
List the differents kinds of consumer goods
27
definition of a Product
28
Definition of product cannabalization
29
List 4 strategies of branding
30
Define the distribution intensity of a product
31
What arguments does a company uses to convince retailers to take it in their shelves ?
32
What are the tool to set up communication budget ?
33
List methods to determine a price for your product
Cost oriented or competitor oriented or custumer oriented methods
34
What are the objective of a good price ?
35
Define the cost oriented methods to set up a price
36
Define the competitor oriented Methods to set up a price
37
Define the customer oriented methods to set up a price
