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Flashcards in Design And Market Deck (26)
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1
Q

What target audience did Robert Sabuda make his pop-up books for?

A

Children

2
Q

Name 3 different types of pop ups

A

V-folding mechanism
Parallelogram
Bird beak

3
Q

Who designed the underground map?

A

Harry Beck

4
Q

What career background did Harry beck have to enable him to design the underground as he did?

A

Engineering draftsman

5
Q

Who is the godfather of Italian design?

A

Alberto Alessi

6
Q

Why did Alberto Alessi design his products the way he did?

A

He wanted to created cartoon like products. Something new and original at time

7
Q

What are the names of the road designers?

A

Margaret Calvert and Jock Kinnear

8
Q
Explain the colour coding system for roads
Blue
Green
Triangular symbol
Circular sign
A

Blue background- motorway
Green background- primary route
Inside a triangular symbol- road works
Circular sign- instruction

9
Q

Who designed the 2012 Olympic logo?

A

Wally Olins

10
Q

Explain what is meant by branding and corporate image

A

Branding image is the impression in a customers mind of a brand image and corporate image is the mental picture that springs to mind when a company is mentioned

11
Q

Explain the difference between a mock up and a prototype

A

A mock up is used to help visualise the product in 3D and a prototype is the final stage before production. The product will be built as closely as possible to the final design

12
Q

Explain the difference between VOC’s and non VOC’s

A

A VOC is oil based paints and a non VOC is water based paints

*non-voc = non volatile organic compound

13
Q

What does TMG stand for?

A

Target market group

14
Q

What does CGI stand for?

A

Computer generated image

15
Q

Explain what crating is and where it would be used

A

Crating is a drawing technique which helps you to draw 3D shapes. It would be used to see if the product will fit into the box, whilst using the proportions to help

16
Q

What angles are used in isometric drawings?

A

30

17
Q

What is morphing?

A

Where an image/pixels are moved around by stretching and squashing the pixels

18
Q

What is the rule for think and think lines?

A

Think lines are used when only one side is seen and thin lines show adjoining surfaces

19
Q

What are pixels and why are they important?

A

A pixel is an area of an illumination on a display screen, one of many from which an image is composed. They are important because depending on how many there are, decided the quality and if it will increase or decrease

20
Q

Name 2 types of perspective drawings

A

One-point perspective

Two-point perspective

21
Q

Why is labelling important?

A

Labels allow people who don’t speak the same language to be able to understand the information and warnings on a package by its colour, shape and symbols

22
Q

Name 3 usually found signs and Sybil’s on packaging

A

Recyclable
Don’t tumble dry
Fair trade

23
Q

What is an ideogram?

A

A sign which has symbols on to direct people with wordless instructions/directions

24
Q

What is a pictogram?

A

A picture which represents a word without actually reading/knowing he word

25
Q

Explain what a closed loop feedback system is

A

A feedback loop is used when there’s 2 possible outcomes (yes or no). If the answer is yes, you proceed onwards. If the answer is no, you till need to go back to an earlier stage, the feedback loop will inform you on which

26
Q

What is then name of the man who is known for his pop-up books?

A

Robert Sabuda