Design Briefs

Question 1

What is a Design Brief?

Answer 1

A design brief is the starting point of a design project, usually supplied by the client.

Question 2

Open Design Brief

Answer 2

Gives general guidelines and allows for a wide range of creative freedom and possible outcomes.

Question 3

Closed Design Brief

Answer 3

Gives specific and detailed requirements. The client has more control over the design process. Closed briefs limit the number of possible outcomes.

Question 4

Advantages of an Open Brief

Answer 4

More opportunity for creativity, innovation, diversification.

More control to the designer.

Risk of straying from the client’s requirements.

Harder to interpret and understand than closed briefs.

Question 5

Advantages of a Closed Brief

Answer 5

Very specific and exact, misunderstandings are less likely to happen.

Gives the client greater control over the project.

The final project solution is more predictable.

Can stifle innovation and creativity.