Design of customer needs study plan

Question 1

How is a customer needs study plan set up?

Answer 1

State purpose and identify topics of interest
Formulate research questions and possible hypothesis
Select methods suitable for answering the questions
Set method attributes
Design data collection instruments
Outline data analysis process
Select means for customer needs documentation
Consider research ethics guidelines/seek approval
Schedule data collection, data analysis, and reporting

Question 2

What aspects needs to be involved when justifying your choice of methods in customer research?

Answer 2

Should be

• Suitable for addressing the issue or questions that you are posing
• Likely to produce valid information
• Reliable for collecting the appropriate type of data
• Reasonable in terms of available time and resources
• Conforming with ethical standards
• Acknowledge the limitations of your proposed methods and how you plan to counteract these

Question 3

Name some primary sources for data collection methods

Answer 3

Interviews
Observations
Study visits
Focus groups
Questionnaires
User data logs

Question 4

Name some secondary sources for data collection methods

Answer 4

Trade journals
Web pages
Books
Laws and regulations
Standards

Question 5

What attributes is set when performing a data collection method?

Answer 5

Participants
Sampling strategy, number

Context
Neutral location, lab, environment?

Mediating tool/stimuli
Samples, images, prototypes

Media
Recordings, notes, videos, photographs