Design Terminology Flashcards
Design Terminology to be used within the SAT, SACs and VCAA end of year exam. (118 cards)
1
Q
What is the significance of human-centred design principles in VCE Visual Communication Design?
A
They help accommodate the varied needs of people and the planet
2
Q
What factors impact design decisions as considered in VCE Visual Communication Design?
A
Aesthetic impact, economic, technological, environmental, cultural, and social influences
3
Q
What is visual language in the context of VCE Visual Communication Design?
A
A system of communication where ideas and information are conveyed through visual means
4
Q
What is the role of critiques in VCE Visual Communication Design?
A
To deliver and receive constructive feedback and expand design terminology
5
Q
What is the focus of visual communication practices?
A
Using visual language to communicate meaning and influence behaviours
6
Q
Define visual language in VCE Visual Communication Design.
A
A system of communication where ideas and information are conveyed to audiences through visual means.
7
Q
What are the components of visual language used by designers?
A
- Pictorial elements
- Symbolic elements
- Typographic elements
8
Q
What does visual communication practice involve?
A
Using visual language to communicate meaning and influence behaviors.
9
Q
What is design thinking?
A
The cognitive processes, strategies, and routines used by designers when developing solutions to problems.
10
Q
What are the two types of thinking strategies in design thinking?
A
- Divergent thinking
- Convergent thinking
11
Q
What is divergent thinking?
A
Open-minded, curious, and imaginative thinking that focuses on multiple ways to solve a problem.
12
Q
What is convergent thinking?
A
Analytical and reflective thinking that seeks to summarise and synthesise information logically.
13
Q
List the four phases of the VCD design process.
A
- Discover
- Define
- Develop
- Deliver
14
Q
What occurs during the Discover phase of the VCD design process?
A
Gathering insights into the problem using human-centered research methods.
15
Q
What is defined in the Define phase of the VCD design process?
A
Synthesising research data to clarify or reframe the problem and developing a brief.
16
Q
What activities take place during the Develop phase?
A
Generating imaginative ideas, brainstorming, and experimenting with design elements.
17
Q
What is the purpose of the Deliver phase?
A
Reflecting critically on design ideas and creating concepts for further testing and evaluation.
18
Q
What are design ideas?
A
Imaginative options generated to address a specified problem using various methods and media.
19
Q
What are design concepts?
A
Evaluated design ideas selected for further refinement based on feedback and potential.
20
Q
What are design solutions?
A
Resolved solutions presented using appropriate formats such as models and documentation drawings.
21
Q
Define methods in the context of design.
A
Manual or digital processes used to evolve design ideas, concepts, and solutions.
22
Q
What are the categories of drawing in VCE Visual Communication Design?
A
- Development drawings
- Documentation drawings
- Presentation drawings
23
Q
What are development drawings used for?
A
Visualising design ideas and concepts during the Develop and Deliver stages.
24
Q
What are documentation drawings?
A
Technical specifications required for the assembly of three-dimensional objects.
25
What is the role of presentation drawings?
Conveying resolved design concepts to stakeholders for consideration.
26
What is low-fidelity prototyping?
Using inexpensive materials to construct and test design ideas.
27
What is high-fidelity prototyping?
Using materials and techniques to emulate the look and feel of a finished product.
28
What are the design elements explored in VCE Visual Communication Design?
* Point
* Line
* Shape
* Form
* Tone
* Texture
* Colour
* Type
29
What are the design principles explored in VCE Visual Communication Design?
* Figure-ground
* Balance
* Contrast
* Cropping
* Hierarchy
* Scale
* Proportion
* Pattern
30
What do Gestalt principles describe?
How the mind perceives, interprets, and organizes visual information.
31
List the Gestalt principles of visual perception.
* Proximity
* Continuity
* Similarity
* Closure
* Common fate
* Figure-ground
* Focal point
32
What factors do designers consider when generating ideas for environments?
* Location
* Accessibility
* Usability
* Aesthetic appeal
* Emotive potential
33
What is the focus of human-centred design problems in VCE Visual Communication Design?
Resolving design problems that impact the lives of people, communities, and societies.
34
What is intellectual property?
Property generated through intellectual or creative activity.
35
What are the two types of copyright?
* Patents and trademarks
* Unregistered rights
36
What is required when acknowledging sources of inspiration?
Noting specific titles, publication dates, URLs, and social media details.
37
What is the purpose of engaging with Aboriginal and Torres Strait Islander histories in design practice?
To build intercultural understanding and recognize the contributions of Australia's First Peoples.
38
What resources exist to support the inclusion of Aboriginal and Torres Strait Islander perspectives?
* The Australian Indigenous Design Charter
* Victorian Aboriginal Education Association protocols
39
What is often referenced alongside best-practice design guidelines?
Good Design Australia's Good Design Award, Dieter Rams’ Ten Principles for Good Design, the Good Design series by the Victorian Government Architect.
40
What are human-centred research methods used for?
To better understand those who will be served by the design work.
41
Name some human-centred research methods.
* Interviews
* Surveys
* Focus groups
* Competitor analysis
* Audience or user personas
* Ethnographic research
42
Who are considered stakeholders in a design project?
* Clients
* Audiences or users
* Specialist practitioners
* Suppliers
* Project teams and managers
* Sponsors
* Subcontractors
* Employees
43
What is the purpose of a design critique?
To engage in critical discussion about work-in-progress and provide feedback.
44
What does a design pitch involve?
Presentation, explanation, and justification of proposed design concepts to a client.
45
What do designers consider in circular design practices?
The enduring environmental and social impact of their work.
46
What is the linear model rejected by circular design practices?
Make-use-dispose.
47
What should a brief include when defining a communication need?
* Purpose
* Context
* Audience or users
* List of constraints
48
What role does visual language play in design?
It serves as part of a larger strategy to increase engagement and influence behaviour.
49
What influences design decisions?
* Economic factors
* Technological factors
* Cultural factors
* Environmental factors
* Social factors
50
What does sustainable design aim to address?
Mass production, consumption, and material waste.
51
Fill in the blank: Designers who adopt circular design practices seek ways for designs to retain their _______.
[value]
52
True or False: The VCD design process includes only the Develop stage.
False
53
What historical aspects do students consider in their design processes?
Students look to historical movements and cultural design traditions as sources of inspiration.
54
What are the stages of the VCD design process?
The stages are Discover, Define, Develop, and Deliver.
55
What is a wireframe?
a type of drawing (manual or digital) technique used when designing the layout for an interface for a screen, for an app, web page or social media.
56
What is wayfinding?
the process or activity that helps people find their orientation, their current location or directions for following a route.
57
What is user experience (UX) design?
a term used to describe the overarching umbrella of using a design process to create an overall experience, including interaction design, branding, usability and function of a product.
58
What is a typeface?
the consistent visual appearance or style of lettering; for example, Helvetica or Times New Roman. It is different from font.
59
What is a typeface family?
the family of a typeface is all the different ways the typeface is available. Some will only include Roman, Bold and Italic.
60
What is a typeface foundary?
a company that designs typefaces
61
What are some ethical and legal responsibilities affecting designers?
Issues of ownership and intellectual property impact the work of designers.
62
What techniques do designers use to evaluate design ideas?
Techniques include documenting ideas, conducting critiques, and applying feedback.
63
What is tracking?
refers to letter spacing. It is the amount of space between a group of letters that can then affect the density of a block of text.
64
What do we mean to "conventions" when used by contemporary designers?
Standards and practices (like guidelines or rules) that guide design processes and outputs
## Footnote
Conventions can vary across different design fields.
65
What are technical flats?
two-dimensional drawings that illustrate a garment design using solid lines.
66
What are the differences between past, present, and future professional design practices?
Evolving methodologies, technologies, and societal influences affecting design practices
## Footnote
Each era reflects changing needs and contexts.
67
What are the distinguishing characteristics of visual language in design?
Elements and principles used to convey messages visually
## Footnote
Includes aspects like color, form, and layout.
68
What roles do designers, specialists, and stakeholders play in resolving design problems?
Collaboration and interaction are essential for problem-solving
## Footnote
Each party contributes unique perspectives and expertise.
69
What techniques do designers use to evaluate design ideas?
Methods such as critiques, testing, and user feedback
## Footnote
Evaluation often involves both qualitative and quantitative measures.
70
What decisions do designers make during the resolution of design problems?
Choices regarding materials, methods, and design elements
## Footnote
Decisions are influenced by the project brief and user needs.
71
What factors influence design practices?
Technological, economic, cultural, environmental, and social factors
## Footnote
These factors shape the context and constraints of design work.
72
What are the ethical and legal obligations of designers?
Responsibilities to adhere to ethical standards and legal requirements
## Footnote
These include copyright laws and user safety considerations.
73
What is appropriate design terminology?
Specific language and terms used within design disciplines
## Footnote
Mastery of terminology enhances communication and understanding.
74
What is the role of visual language in communicating ideas?
Visual language serves to convey messages effectively to specific audiences
## Footnote
It encompasses symbols, images, and design elements.
75
What are the phases of the VCD design process?
Discover, Define, Develop, Deliver
## Footnote
Each phase plays a critical role in problem-solving and idea generation.
76
What is a Tech Pack (technical package)?
a term used in the fashion industry that describes the information given to the pattern maker and the factories by the fashion designer on how to make, construct and assemble garments inthe fashion required.
77
What is convergent thinking in the design process?
A strategy for narrowing down ideas to find the best solution
## Footnote
It focuses on synthesizing information and making decisions.
78
What methods are used to gather insights about stakeholder perspectives?
Interviews, surveys, audience personas, competitor analysis, secondary research
## Footnote
These methods help in understanding user needs and market context.
79
What is a design brief?
A document outlining communication needs, purposes, contexts, and constraints
## Footnote
It serves as a guide for the design process.
80
What is the purpose of ideation sketching?
To visualize and explore potential design concepts
## Footnote
It aids in brainstorming and refining ideas.
81
What is a pitch in the design context?
A presentation to communicate and justify design decisions
## Footnote
A pitch often includes rationale for choices made in the design process.
82
What is the significance of critique in design?
To provide feedback that helps refine and improve design ideas
## Footnote
Critiques can come from peers, clients, or users.
83
What do we mean by synthesise?
put separate components together to form a single piece of work
84
What is the iterative process in design?
A cycle of revisiting and refining ideas based on feedback and testing
## Footnote
Iteration is key to achieving a successful design outcome.
85
What is the role of aesthetic decisions in design?
To influence the visual appeal and effectiveness of a design
## Footnote
Aesthetic choices must align with the intended message and audience.
86
What are the components of visual language?
Design elements and principles that convey meaning visually.
## Footnote
These include color, typography, imagery, and layout. Materials, methods and media are also a part of visual language.
87
What is the outcome of the design process?
The resolution of design concepts that meet specified communication needs
## Footnote
Successful outcomes reflect the requirements outlined in the brief.
88
What are legal obligations relevant to a designer's work?
Compliance with laws regarding copyright, trademarks, and safety standards
## Footnote
Legal obligations ensure the protection of intellectual property and user rights.
89
What is a storyboard?
A sequence of drawings (digital or manual) that illustrate a set of steops or actions. Quite often used by designers in the media, film and animation industries. Used i nVCD when designing and plannign a series of actions for communication needs, including an app or a website.
90
What is a serif?
the small lines on the end of the strokes in some typefaces.
91
sans serif
litterally means "without serif" and used to categorise typefaces that do not have the small lines on the ends of the strokes.
92
What two thinking strategies are used in VCD?
Divergent and convergent thinking
## Footnote
These strategies help in identifying and analyzing design problems.
93
What must the brief include?
Design criteria including purposes, contexts, audience/user characteristics, and design constraints
## Footnote
This guides the development of design ideas.
94
What is secondary research?
Collecting, summarising and synthesinging data that has already been organised and published by other people
95
What is stippling?
using dots of dieerent intensities and distributions to create shades or tones
96
What is scumbling?
a form of hatching that uses built-up or layered curly, circular or scribble-like lines to create tone
97
What is rendering?
to add tone to an object in order to create form
98
What is primary research?
collecting of data and information directly, rather than reyling on someone else's research or information.
99
What is hatching, or cross-hatching?
a rendering technique in which lines are used in layers, or in opposite directions of other lines to crate tone or shading effects
100
What is planometric drawing?
a type of paraline drawing sytstem for visually prepresetning objects three-dimensionally using receding lines at angles of 45 degrees - often used in the field of environmental design
101
What is a plan projection?
A method of drawing in perspective where a plan or elevation is drawn first, which then provides all the measurements for drawing the persepctive.
102
What is perspective drawing?
a three-dimensional drawing system where the side9s) and top views of an object recede back to a vanisning point(s).
103
What is paraline drawing?
a three-dimensional drawing system where the side(s) and top views of an object are drawn with opposite edges of sides and top parallel to each other. Examples are isometric and planometric.
105
What is orthogonal drawing?
Two dimensional drawing method to depict objects from multiple views at right-angles to each other
106
What is a mind-map?
a diagram that may contain thoughts, words, thumbnail sketches and ideas for a central key word or idea
107
What is kerning?
the process of adjusting the spacing between individual letter forms
## Footnote
e.g. W&A
108
What is isometric drawing?
a type of drawing system for visually prepresenting objects three-dimensionally showing opposite edges of sides and top parallel to each other and horizonal edges at angles of 30 degrees to the horizonal.
109
What is an interaction designer?
a designer who contributes to tlarger user-experience (UX) design teams who oversee all componetns and phases of the customer journey.
110
What is a hero image?
a very large image on a website (or in an exhibition) often at the top of the page, or fills the screen, and demands audience attention.
111
What is font?
the one size, weight and width of a typeface; for example, roman, bold or italic
112
What is contour hatching?
a form of hatching where the lines drawn follow the surface direction fo the object
113
What are complementary colours?
colours that are opposite on the colour wheel
114
What are annotations?
refer to written comments made on the drawings, examples, or designs in a folio. Gennerally, the comments are reflections and evaluations used to show design thinking.
115
What is anachromatic?
a colour scheme made up of black, white and grey, no coloured hues.
116
What is monochromatic?
a colour scheme that is made up of a single hue, such as red.
117
What is alignment?
refers to the setting of text in a document. Somtimes reffered to as text justification.
118
What are affordances?
The parts of the design, an object or interaction that provides a clue as to how it operates. Examples might include a button, a slot or a handle.
119
