Design Thinking Flashcards
(8 cards)
1
Q
Design Thinking
A
Ideology supported by an accompanying process
2
Q
Design thinking framework
A
Belief that hands on, UCD to problem solving leads to innovation and a competitive advantage
3
Q
Design thinking process
A
Overall Flow:
1. Understand
2. Explore
3. Materialize
6 Phases:
1. Empathize
2. Define
3. Ideate
4. Prototype
5. Test
6. Implement
4
Q
Empathize
A
Conduct research-> develop knowledge about what your users do, say, think, and feel
5
Q
Define
A
Look at research and observe where users’ problems exist
6
Q
Ideate
A
Brainstorm a range of crazy creative ideas that address unmet needs
7
Q
Prototype
A
Build real, tactical representations for ideas -> understand what components work and which don’t
8
Q
Test
A
Put prototype in front of real customers
