Desktop Publishing Flashcards
(41 cards)
What is line used for?
Line is used to:
- Connect or separate elements
- Emphasise or underline an item
- Direct the readers attention and lead the eye around the page
- Control the way we read things
- Bring eyes to a focal point
Suggest speed, direction and travel.
Can be actual lines, can be elements arranged in a line.
What is alignment?
Alignment is the way text is positioned and arranging elements so they line. This gives a neat, structured look, organised and makes it easier to read and follow.
Allignment:
- Right allignment
- Left allignment
- Centred allignmnet
- Justified
What is dominance?
Dominance is created when one element catches the readers eye first, standing out. Used to create a starting point.
Achieved by contrasting:
- Size
- Position
- Colour
- Shape
- Style
It is a focal point.
What is unity?
Unity visually joins elements together the elements are made to look as if they belong together. Makes the page look more together and organised. Repetition of:
- Colour, line, shape, typeface, alignment and position
- Patterns
- Harmonious colours
What is depth?
Depth makes the page look more 3D, interesting, exciting and stands out. It can be achieved by:
- Overlapping elements
- A faded background image appearing more far away
- A drop shadow
- Using light and dark and advancing and receding colours
- By 3d and rendered forms
What is contrast?
Contrast makes the design ‘pop’, visually appealing and eye-catching and it can guide the reader to a focal point.
- Light and dark
- Contrasting colours
- Geometric/jagged shapes and rounded shapes
- Opposing styles
- Font
What are primary colours?
Colours that are used to create other colours.
Red, blue and yellow
What are secondary colours?
Created by mixing 2 primary colours.
Red + Blue= Violet
Violet, orange, green
What are tertiary colours?
Created by mixing a primary and secondary colour.
Red-orange, Yellow-orange, Yellow-green, Blue- green, Blue-violet, Red-violet
What is hue?
The hue is the pure origin colour on the colour wheel. They are the most saturated form.
What is a tint?
A tint is created by adding white to the hue, increasing the lightness. Pink tint can be created by mixing red and white.
What is tone?
A tone is created when grey is added to colour. It will dull the intensity of the colour.
What is a shade?
A shade is created when black is added to a colour. Shade makes the colour darker but the hue remains the same.
Examples of colour moods:
Red: warm, passionate, aggressive
Orange: cheerful, energetic, happy
Yellow: happy, lively, bright
Green: natural, fresh environmentally friendly
Blue: formal, relaxed, cool
Purple: rich, peaceful
Grey: calm, comfortable
Brown: natural, earthy
Black & White: sophisticated, dramatic, elegant
What is single page format?
Single page format is any document that exists on 1 page e.g. poster, billboard. A3 & A4 are most common.
Why is cut, copy and paste used?
Used to save time and to create exact copies of their work. Can help create unity and continuity across a page.
What is the page structure?
Arrangement of the page without the contents.
- Header space
- Heading or title space
- Margin
- Foot space
- Columns
- Gutter space
What is the page contents?
Visible features applied on the page structure:
Header
Headline or title
Sub-headings
Body text
Graphics and pictures
Captions
Footer
Colour fills
Pull quotes
Lines, shapes and boxes
Where to find page structure features?
Header space- along the top of the page
Heading or title space- area that is available for a large title
Margins- border area around the outside of the page
Columns- Vertical areas made from text or elements
Gutter- space between the columns of text
Footer space- along the bottom of the page
What is a drop capital?
The first letter in a paragraph that is enlarged and dropped below the line, identifies start of an article. Guides reader
What are titles used for?
Grab attention of reader and encourage to stop reading and engage with the design.
What are text boxes and extended/body text?
Text boxes are useful as they create accurate placing and creation of columns.
Body text is larger than a few words, makes up the main article.
What is text wrap & flow text along a path?
Text wrap is when text follows the outline/ wraps around of a graphic. It creates an interesting visual.
Flow text along the path is text that travels in the same direction of a curve, creates interesting shapes with text.
What are serif and sans serif fonts?
Serif fonts have flicks they have a traditional or formal look. Very readable, used for body text.
Sans serif fonts have a modern, elegant look and easier to read on screen.
