Desktop Publishing

Question 1

Desktop Publishing-

Answer 1

the process of using the computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures, books, etc. Desktop publishing software is a tool to create visual communications for professional or desktop printing

Question 2

Resolution-

Answer 2

print quality of a graphic

Question 3

Process colors-

Answer 3

four basic colors

Question 4

Spot Color-

Answer 4

any one color in a particular area

Question 5

Pull- Quotes-

Answer 5

extracts from the article set apart in larger font and/or with rules or boxes

Question 6

Camera- Ready-

Answer 6

a paper copy that is ready to be photographed for reproduction without further alteration

Question 7

Point

Answer 7

1/72 of an inch

Question 8

Place-

Answer 8

command for importing a graphic

Question 9

Publication

Answer 9

any document produced in a desktop publishing program

Question 10

Fact Sheet-

Answer 10

informational publication

Question 11

Point of Response-

Answer 11

an address or telephone number where the reader can respond to information in the fact sheet

Question 12

Reverse Text-

Answer 12

white text on a white background

Question 13

Gutter-

Answer 13

spacing between columns

Question 14

Window Shades-

Answer 14

are used to define the area of a text block

Question 15

Thumbnail-

Answer 15

a small sketch that shows only the large elements of a the page

Question 16

Abstract-

Answer 16

a summary at the beginning of a publication, or a design element that breaks up text graphics and allows visual breathing room for the eye

Question 17

Story Editor-

Answer 17

word processing program within Adobe PageMaker

Question 18

Clipboard-

Answer 18

a temporary storage area for cut or copied text or graphics

Question 19

Master Pages-

Answer 19

• nonprinting pages used for placing text and/or graphics that will appear on all of the pages
• When working with multiple pages, it is helpful to define items for the entire publication on these

Question 20

Pasteboard-

Answer 20

the white area surrounding and including the publication page

Question 21

Zero Point-

Answer 21

the point at which the zero marks on the 2 rulers meet

Question 22

Orphan

Answer 22

a line that begins a paragraph that is by itself at the bottom of a column or page

Question 23

Leading-

Answer 23

vertical space between lines of a text

Question 24

Flag-

Answer 24

includes the date of a newsletter, the volume number or date, and the name of the newsletter

Question 25

Cutlines-

Answer 25

text describing photos or graphics

Question 26

Styles-

Answer 26

sets of formatting instructions that you name, save, and apply to paragraphs

Question 27

Margin Guides

Answer 27

the magenta- colored boxes inside the page borders

Question 28

Typographic white space

Answer 28

Increasing the leading of body text can add

Question 29

Advertisements

Answer 29

should be simple at the top, have large headlines, and specific details

Question 30

click element, define

Answer 30

To change the weights and styles of lines a shapes

Question 31

Cropped Graphics

Answer 31

take longer to print

Question 32

Shadow Box

Answer 32

is a box with a drop shadow on 2 sides

Question 33

Red, yellow, blue, and black

Answer 33

are the four process colors used in desktop software

Question 34

In- line graphics-

Answer 34

the amount of space between the graphic and the text, a graphic as part of a text block

Question 35

Polygon Tool

Answer 35

used to create stars and other shapes in Adobe PageMaker

Question 36

Inches and Picas

Answer 36

two measurements used in publishing and desktop publishing

Question 37

Tracking-

Answer 37

is the space between the characters

Question 38

Power Points-

Answer 38

the most read sections of the publication

Question 39

Baseline-

Answer 39

imaginary line on which character of type reside

Question 40

Kerning-

Answer 40

to manually set the space between characters

Question 41

Leaders-

Answer 41

are repeated patterns between tabs

Question 42

Reflected Image-

Answer 42

to distort a graphic to its mirror image

Question 43

Captions

Answer 43

should be visually smaller than the body text

Question 44

Typographer-

Answer 44

someone who designs or sets type in the commercial printing industry

Question 45

Transform-

Answer 45

to change the appearance by sizing, rotating, skewing, reflecting, or cropping

Question 46

Proof

Answer 46

a smaller scaled, less costly version of a poster