Developing Research Methodology

Question 1

What is a research methodology in TV advertising research?

Answer 1

A research methodology outlines the procedures and techniques that will be used to collect and analyze data to answer research questions and objectives.

Question 2

What are the key steps involved in developing a research methodology?

Answer 2

1. Choosing appropriate research methods
2. Developing research instruments
3. Determining the appropriate sample size and selection method
4. Collecting data
5. analyzing data

Question 3

What are some examples of research methods that may be used in TV advertising research?

Answer 3

. Surveys
. Focus groups
. Interviews
. Experimental studies

Question 4

What are research instruments in TV advertising research?

Answer 4

Research instruments are tools used to collect data, such as
. Survey providers
. Interview guides
. Observation checklists

Question 5

What are some factors to consider when developing research instruments?

Answer 5

Factors to consider include ensuring that the instruments are valid and reliable, and that they align with the research questions and objectives.

Question 6

What is sampling in TV advertising research?

Answer 6

Sampling involves selecting a group of individuals or entities from a larger population for inclusion in the study.

Question 7

What are some sampling methods that may be used in TV advertising research?

Answer 7

. Random sampling
. Stratified sampling
. Purposive sampling

Question 8

What is data collection in TV advertising research?

Answer 8

Data collection involves collecting information from the selected sample using the chosen research methods and instruments.

Question 9

What is data analysis in TV advertising research?

Answer 9

Data analysis involves analyzing the collected data using appropriate statistical or qualitative analysis techniques.

Question 10

What is the importance of using appropriate research methods in TV advertising research?

Answer 10

Using appropriate research methods ensures that the data collected is
. Relevant
. Reliable
. Valid

Question 11

What is the importance of using appropriate sample sizes in TV advertising research?

Answer 11

Using appropriate sample sizes ensures that the results are representative of the larger population.

Question 12

What is the importance of data analysis in TV advertising research?

Answer 12

Data analysis allows researchers to draw conclusions and make inferences based on the collected data.

Question 13

What are some technicalities that researchers should be aware of when developing a research methodology?

Answer 13

Technicalities may include
. Addressing potential biases in sampling and data collection
. Using appropriate analysis techniques
. Addressing potential limitations or confounding factors

Question 14

What is the role of a research methodology in TV advertising research?

Answer 14

The research methodology provides a systematic and rigorous approach to answering research questions and objectives.

Question 15

How can the research methodology contribute to the field of TV advertising research?

Answer 15

A well-developed research methodology can contribute to the field by providing new insights and advancing knowledge on TV advertising.