Developing Research Methodology Flashcards
What is a research methodology in TV advertising research?
A research methodology outlines the procedures and techniques that will be used to collect and analyze data to answer research questions and objectives.
What are the key steps involved in developing a research methodology?
- Choosing appropriate research methods
- Developing research instruments
- Determining the appropriate sample size and selection method
- Collecting data
- analyzing data
What are some examples of research methods that may be used in TV advertising research?
. Surveys
. Focus groups
. Interviews
. Experimental studies
What are research instruments in TV advertising research?
Research instruments are tools used to collect data, such as
. Survey providers
. Interview guides
. Observation checklists
What are some factors to consider when developing research instruments?
Factors to consider include ensuring that the instruments are valid and reliable, and that they align with the research questions and objectives.
What is sampling in TV advertising research?
Sampling involves selecting a group of individuals or entities from a larger population for inclusion in the study.
What are some sampling methods that may be used in TV advertising research?
. Random sampling
. Stratified sampling
. Purposive sampling
What is data collection in TV advertising research?
Data collection involves collecting information from the selected sample using the chosen research methods and instruments.
What is data analysis in TV advertising research?
Data analysis involves analyzing the collected data using appropriate statistical or qualitative analysis techniques.
What is the importance of using appropriate research methods in TV advertising research?
Using appropriate research methods ensures that the data collected is
. Relevant
. Reliable
. Valid
What is the importance of using appropriate sample sizes in TV advertising research?
Using appropriate sample sizes ensures that the results are representative of the larger population.
What is the importance of data analysis in TV advertising research?
Data analysis allows researchers to draw conclusions and make inferences based on the collected data.
What are some technicalities that researchers should be aware of when developing a research methodology?
Technicalities may include
. Addressing potential biases in sampling and data collection
. Using appropriate analysis techniques
. Addressing potential limitations or confounding factors
What is the role of a research methodology in TV advertising research?
The research methodology provides a systematic and rigorous approach to answering research questions and objectives.
How can the research methodology contribute to the field of TV advertising research?
A well-developed research methodology can contribute to the field by providing new insights and advancing knowledge on TV advertising.
