Development of online campaigns

Question 1

Kirkpatrick

Answer 1

book on the ‘Facebook Effect’ exams how Facebook has spread around the globe and creates surprising effects e.g. used as instrumental part of political protest from Colombia to Iran

also looks at how Mark Zuckerberg transformed internet so that communication, marketing, politics and business take places globally - ‘Facebook Effect’

Question 2

Ghonim

Answer 2

‘Arab Spring’ which is where individuals stated that Facebook, Weblogs, Twitter and YouTube played an important role in political protests.