Different Media for Advertising

Question 1

Newspapers

Answer 1

-were the backbone of advertising for a long time
-newspaper reading is focused, so looking at ads was a focused activity
-now, the young miss ads in newspapers

Question 2

Magazines

Answer 2

-specialized so give advertisers narrowly defined target audiences
-magazines have a longer shelf life and are passed to other people
-higher quality so provide for higher quality ads

Question 3

Radio

Answer 3

-traditionally been a supplementary media by advertisers who relied more heavily on newspapers or tv
-radio is inexpensive, and has repeated play to drive home a message but not great if you need people to see a product
-downside is that people often tune out radio ads

Question 4

TV

Answer 4

-TV has been considered best medium for advertisers
-main drawback is that it is expensive

Question 5

Internet

Answer 5

-good for specialization
-low cost
-allows for geographically targeted ads