Diffusion And Adoption Flashcards

(88 cards)

1
Q

A decision to make full use of an innovation as the best course of action available is

A

Adoption

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2
Q

Adoption is a

A

Continous process and a mental process

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3
Q

The process by which an innovation is communicated through certain channels overtime among the members of a social system is

A

Diffusion

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4
Q

Diffusion includes four elements

A

Innovation, channel, time, social system

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5
Q

In diffusion ____ of information is necessary

A

Newness

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6
Q

The idea, practice or object that is perceived as new by an individual or other unit of adoption is

A

Innovation

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7
Q

Innovation has two components

A

Object component & Idea component

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8
Q

The material aspect of innovation is

A

Object component

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9
Q

Symbolic adoption take place in innovation with

A

Idea component

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10
Q

An activity through which an individual become aware of objects around oneself and of events taking place is

A

Perception

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11
Q

The degree to which a number of alternatives are perceived with respect to the occurence of an event and the relative probability of these alternatives is:

A

Uncertainty

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12
Q

The communication channel most active in diffusion process

A

Mass media and interpersonal channel

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13
Q

The communication channel most suited to inform the audience about the existence of an innovtion is

A

Mass media

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14
Q

Directly observable physical appearance and substance of an innovation

A

Form of innovation

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15
Q

Contribution made by an innovation to the way of life of the people is

A

Function of innovation

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16
Q

Subjctive and frequently unconscious perception of an innovation by members of a social system is

A

Meaning of innovation

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17
Q

The qualities, characteristics or traits possessed by an object is

A

Attributes

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18
Q

The degree to which an innovation is perceived as being better than idea it supersedes is

A

Relative advantage

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19
Q

Providing subsidy to the farmer for introduction of farm machinery is example of

A

Relative advantage

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20
Q

The degree to which an innovation is perceived as consistent with existing values, past experience and needs of potential adopters is:

A

Compatibility

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21
Q

Compatibility has at least 2 dimension

A

Situational and cultural

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22
Q

The degree to which an innovation is perceived as relatively difficult to understand and use is:

A

Complexity

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23
Q

The degree to which an innovation can be experimented with on a limited basis is

A

Trialability

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24
Q

The perceived attribute of an innovation that reduces the risk component is

A

Trialibility

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25
The degree to which the result of an innovation is visible to other is
Observability
26
The degree of expecting certain benefits from adoption of innovation is
Predictability
27
All the perceived attributes of innovation are positively related to its rate of adoption except
Complexity
28
An idea an individual adopt at one time in order to lower the probability that some future unwanted event will occur
Preventive innovation
29
The degree to which the result of an innovation is visible to others is:
Observability
30
An idea an individual adopt at one time in order to lower the probability that some future unwanted event will occur
Preventive innovation
31
Preventive adoption have less adoption rate mainly due to
Low observability
32
The degree to which an innovation failure condition a client system to reject future innovation is
Innovation negativism
33
The scientist first to recognize adoption of innovation occurs in stages
Ryan and gross
34
The research by Rayan & Gross was on
Hybrid corn
35
First reported that adoption process involve decision
Wilkening
36
The North Central Rural Sociology Subcommittee for the study of Diffusion of Farm Practices, identified ____ stages of adoption process
5 stages (1955)
37
The Adoption process
AIETA
38
The individual learns of the existence of new ideas but lacks information about it is
Awareness stage
39
The individual develops interest in the innovation and seeks additional information about it
Interest stage
40
The extension activity that need emphasize in the interest stage of adoption
Rapport building is needed
41
The individual makes mental application of the new idea to the present and anticipated future situations and decides whether or not to try it is
Evaluation stage
42
The individual actually applies the new idea on a small scale in order to determine its utility in own situation is
Trial stage
43
The stage wherein individual make full use of an idea is
Trial stage
44
The individual uses the new ideas continuously on a full scale is
Adoption stage
45
The stages of adoption are dynamic not static, according to
YP Singh
46
The scheme of stages according to Singh
NAIDTEA (Need, awareness, interest, deliberation, trial, evaluation, adoption)
47
The scientist to add need as the first stage of adoption is
YP Singh
48
The term innovation decision process was given by
Rogers
49
Innovation decision period is actually a
Gestation period
50
Innovation decision process can shortly be called as
KPDIC (Knowledge, Persuasion, Decision, Implementation, Confirmation)
51
When an individual is exposed to an innovation's existence and gains some understanding of how it functions is
Knowledge stage
52
Types of knowledge
Awareness stage, how to knowledge, principle knowledge
53
Knowledge function is mainly
Cognitive or knowing
54
An individual is expose to question such as, what is innovation, advantage of using innovation is
Awareness knowledge
55
Information necessary to use an innovation properly is
How to knowledge
56
Information dealin with functioning principles underlying how the innovation works is
Principles knowledge
57
Individual or decision making unit forms a favourable or unfavourable attitude towards the innovation is
Persuasion stage
58
Persuasion occurs after
Sensation
59
In persuasion stage there should be
No dissonance
60
In persuasion stage there should be
No dissonance
61
An individual engage in activities that lead to a choice to adopt or reject the innovation is
Decision stage
62
An individual engage in activities that lead to a choice to adopt or reject the innovation is
Decision stage
63
An individual puts an innovation into use is
Implementation stage
64
The degree to which an innovation is changed or modified by a user in the process of adoption or implementation is
Re-invention
65
In confirmation stage
Conflicting behaviour is avoided
66
A decision not to adopt an innovation
Rejection
67
Once considering adoption of innovation then deciding not to use is
Active process
68
Never really considering the use of adoption
Passive process
69
Decision to reject an innovation after having previously adopted is
Discontinuance
70
Decision to reject an idea in order to adopt a better idea that supersedes
Replacement discontinuance
71
Rejection occur at
Decision stage
72
Discontinuance occurs at
Confirmation stage
73
The dysfunctional effect of an innovation to an individual
Undesirable consequences
74
The change from an innovation that neither intended nor recognized by members of social system
Unanticipated consequence
75
An uncomfortable stage of mind that an individual seeks to reduce or eliminate is
Dissonance
76
Choice to adopt or reject an innovation that are made by an individual, independent of the decisions of other members of the system
Optional innivation decision
77
Individual has almost complete responsibility for the decision in
Optional innovation decision
78
Choice to adopt or reject an innovation that are made by consensus among the members of a system
Collective innovation-decision
79
Individual has a say in direction
Collective innovation
80
In collection decision making who screen the idea for approving or put sanction on it is
Legitimizers
81
Choice to adopt or reject an innovation that are made by a relatively few individuals in a system who possess power, status or technical expertise
Authority innovation decision
82
Individual has no influence in innivation decision in
Authority innovation decision
83
Generally the faster rate of adoption of innovations results from
Authority innovation decision
84
The unit of decision making and unit of adoption are different in case of
Authority decision
85
The decision to adopt or reject made after the prior innovation decision is called as
Contingent decision
86
The increasing pressure from interpersonal network is
Diffusion effect
87
Mass media channel are relatively important at
Knowledge stage
88
Interpersonal channel is important at
Persuasion stage