Diffusion And Adoption Flashcards
(88 cards)
A decision to make full use of an innovation as the best course of action available is
Adoption
Adoption is a
Continous process and a mental process
The process by which an innovation is communicated through certain channels overtime among the members of a social system is
Diffusion
Diffusion includes four elements
Innovation, channel, time, social system
In diffusion ____ of information is necessary
Newness
The idea, practice or object that is perceived as new by an individual or other unit of adoption is
Innovation
Innovation has two components
Object component & Idea component
The material aspect of innovation is
Object component
Symbolic adoption take place in innovation with
Idea component
An activity through which an individual become aware of objects around oneself and of events taking place is
Perception
The degree to which a number of alternatives are perceived with respect to the occurence of an event and the relative probability of these alternatives is:
Uncertainty
The communication channel most active in diffusion process
Mass media and interpersonal channel
The communication channel most suited to inform the audience about the existence of an innovtion is
Mass media
Directly observable physical appearance and substance of an innovation
Form of innovation
Contribution made by an innovation to the way of life of the people is
Function of innovation
Subjctive and frequently unconscious perception of an innovation by members of a social system is
Meaning of innovation
The qualities, characteristics or traits possessed by an object is
Attributes
The degree to which an innovation is perceived as being better than idea it supersedes is
Relative advantage
Providing subsidy to the farmer for introduction of farm machinery is example of
Relative advantage
The degree to which an innovation is perceived as consistent with existing values, past experience and needs of potential adopters is:
Compatibility
Compatibility has at least 2 dimension
Situational and cultural
The degree to which an innovation is perceived as relatively difficult to understand and use is:
Complexity
The degree to which an innovation can be experimented with on a limited basis is
Trialability
The perceived attribute of an innovation that reduces the risk component is
Trialibility