Digital Marketing Flashcards
What is digital marketing?
Digital or online marketing is the marketing mode of the global village. It is only obvious that the era of
the internet willhave its influenceinevery realm of life.
Platforms of digital marketing
Social media like Facebook, Twitter, or Instagram. • Business networking sites like LinkedIn. • Promotional ads via emails. • Paid pop-ups. • Blogs • Clickbait links for viral content.
Different types or modes of digital marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Mobile Marketing
- Marketing Analytics
- Affiliate Marketing
Effective Digital Marketing Channels
- Websites (Content Marketing)
- Social Media
- Organic Search (SEO)
- Paid Search (SEM)
- Mobile
- Display Ads
- Affiliate Marketing
- Video Marketing
What is traditional marketing?
Traditional marketing is the conventional modes of
marketing that have been used since the beginning of
marketing and advertisements. This includes:
• Television.
• Newspaper.
• Radio.
• Flyers and billboards by the roads and highways.
• Ads in related weekly magazines.
Benefits of Digital Marketing over
Traditional Marketing
- Reduced cost
- Real time result
- Brand development
- Non-intrusive
- Higher exposure
- Higher engagement
- Quicker publicity
- Non Interuptive
- Good For All Stages Of Fields
- Easy analytics
- Strategy Refinement
What is Content Marketing?
Content Marketing is a way to engage your audience and raise your number of clients based on
relevant and valuable content creation.
• This strategy is capable of attracting, involving and creating value for a brand’s audience. This method
builds a positiveperception of yourbrand and generates more businessfor your enterprise.
• It is no more a market trend, but a strategic investment to achieve more business success. With
Content Marketing, a brand can gain more relevance and visibility online and grow recognized by its
customers.
• In short: a business can stand out in people’s memory and avoid being swallowed up by the
competition.
• Today, being on the internet is not enough. The issue, now, is how to be online, being seen and
relevant to the audience. This is a Content Marketing mission.
Which are the benefits of Content Marketing
- Attracts visitors and grows your site traffic
- Creates value for your audience
- Engages your audience
- Generates a positive brand perception
- Educates the market about your products and services
- Drives sales to the next level
- Generates more leads
- Reduces Customer Acquisition Cost
- Increases the client’s lifetime value
What is a call to action CTA
A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants
the consumer to take.
Calls to action canbe as direct, suchas a button that says “Buy Now,”or a softer CTA suchas “Read More.”
Through practices such as A/B testing, marketers can learn which CTAs are most effective in getting the
audienceto doa specificaction.
Facebook Business Page
Facebook has more than 2.91 billion active users, making it a vital platform for small business sales and social
media marketing.
• A Facebook Business Page can connect you with customers and offer key information about your business,
products,services,and upcomingevents.
• Facebook Ads and Messenger Ads are highly targeted andeffective ways to reach potential customers.
Reels
As the world turns digital, social media is becoming increasingly popular. With a few clicks, one can potentially
reach a billionpeople.
• Believe it or not, most of your potential customers are on Instagram. This is one of the most used social media
platforms, with 500 million users active on this app daily. The right marketing strategy can cause a spike in
your sales.
• One of its features, Instagram Reels is the perfect place to promote your brand and expand its reach. Since it is
still a newer feature, it is trendy and rapidly gaining a large audience. Reels that are entertaining, engaging, and
trustworthy have the most views. Combining these qualities, one can see that Instagram Reels make an excellent
marketing tool.
What are pageviews in Google Analytics?
• Pageviews is the total number of pages viewed. Repeated views of a
singlepageare counted.
• A pageview (or pageview hit, page tracking hit) is an instance of a
page being loaded (or reloaded) in a browser. Pageviews is a metric
definedas the total numberof pages viewed.
• Pageviews will show you the number of times that page is viewed for
a given period. The metric itself says nothing about how many
visitors saw that page or how many times the page was viewed per
session. It’s just the total number of views per page. This means that
one visitor can be responsible for a lot of views and that a page can
be viewed multipletimes per session.
What is Google My Business?
Google My Business (GMB for short) is a free web tool, whose goal is to help local businesses achieve
higher visibility on Google Search for relevant local searches.
Through the use of Google My Business, owners of local companies can control and improve their visibility
on Google Search. Optimizing your listing and page can help your business stand out against your
competitors in your local area.
The more space you occupy on the web, especially on Google Search, increases the opportunities your
customers can see and engage with your business.
Most users start their customer journeys on Google Search, especially when searching for local businesses
for services. Being found on relevant terms for those services is essential.
What is Vlogger?
Vlogging is creating videos on relevant topics such as your lifestyle, travels, and stuff you want to
share with the world.
A vlogger is anyone who can create a video and post it on video streaming or VODs. It is a video we
recorded of ourselves in which we chat about a certain topic, such as testing different cosmetics,
unboxing a new laptop we purchased, or reporting on our daily activities.
A YouTuber is not necessarily a vlogger, although these two terms are often confused in the media.
A vlogger first records his daily life on film and then uploads it. Uploading is often done on YouTube,
but not always. In addition, YouTube also offers space for other types of videos than vlogs.
What is Blogger?
A blogger is someone who creates and manages a blog and writes about the topics covered in it. Blogger
refers to the person who creates material for a website or blog. Bloggers are people who like sharing
their interests or experiences with others. They normally do it for pleasure, but most of them generate
money by implementing thebloggingrules and convertingtheir blog into a commercial blog.
Initially, blogs were referred to as “weblogs.” They were used to let individuals write about their daily
activities. Their daily activities produced material for their tiny sites, where they recorded their
thoughts, tales, images, and videos. Some of these microsites grew in popularity and blogging as a
pastime wasestablished.
Blogs may be used for a variety of purposes, including personal, business, news, and networking.
