Digital Marketing Flashcards
What are the components of nudge marketing?
Nudge marketing involves subtly influencing consumer behavior through techniques. Place in convenient part of store, promote around store, place near higher selling items etc
How does nudge marketing work?
Nudge marketing works by using tricks and manipulation to subtly persuae someone into a purchase.
Explain FOMO as a marketing technique
FOMO (FOMO or fear of missing out)
Marketers use the fear of the consumer meissing out on something.
Explain Scarcity as a marketing technique
Creating a a sense of urgency and excitement for a product. They make the product limited
Explain “Frequently Bought Together” as a marketing technique
a marketing technique, that looks at items other individuals have bought with this item, then suggesting that to other people that buy the item.
Explain Price Anchoring as a marketing technique
where you place a item you want to sell next to a higher priced item to make it more appealing to the customer. Or have a sale figure like was $5 now $3
Explain Directional Cues as a marketing technique
Directional cues, like arrows or a model’s gaze, guide visitors on a website to key areas or actions.
Directional cues include an arrow, a model’s gaze, or lines.
Explain Social Proof as a marketing technique
evidence that other people have purchased and found value in a product or service offered by a business.
How do default settings influence user purchasing?
What are Cookies?
What are the risks of Cookies?
Unsecured cookies risk the privacy and safety of the website owner and users. Potnetially this data could get sent to other people (unecncypted data)
What are the benefits of Cookies?
help web developers give you a more personal and convenient website visit.
What are potential user reactions to pop-up marketing?
