Digital Marketing Quiz 2 Studying:

Question 1

Where you should you focus your time: your time should align with: (4 things)

Answer 1

1. Business Goals
2. Audience Location
3. Marketing Budget
4. Trends and Adaptability

Question 2

Why is Influencer Marketing So Marketable: (4 Things)

Answer 2

1. Consumers trust people over brands.
2. High engagement rates.
3. Authentic Storytelling.
4. Measurable ROI.

Question 4

Influencer Marketing - Key Statistics (3 Statistics)

Answer 4

92% of marketers believe influencer marketing is effective.

67% of brands use Instagram for influencer campaigns.

TikTok engagement rates surpass all other platforms.

Question 5

Auction or Reservation (Meta Ads)

Answer 5

Auction - variable price for ad.
Reservation - fixed price for ad.

Question 6

Influencer Marketing Types (4 Types)

Answer 6

Mega-Influencers - best for brand awareness.

Macro-Influenceres: broad audience reach.

Micro-Influencers: High Engagement, niche targeting.

Nano-Influencer: most authentic localized impact.

Question 7

What type of influencer is most authentic and localizing impact?

Answer 7

Nano-Influencers.

Question 8

What type of influencer is high engagement, niche-targeting?

Answer 8

Micro-Influencers.

Question 9

What type of influencer is ‘defined by their’ broad audience reach?

Answer 9

Macro-Influencers.

Question 10

What type of influencer is best for brand awareness?

Answer 10

Mega-Influencer

Question 11

Individual Social Platforms for Digital Marketing (7 Listed)

Answer 11

YouTube Video & SEO
Facebook: Community & Ads
Instagram Visual storytelling & influencers
LinkedIn: B2B & lead generation.
TikTok: High organic reach & Gen Z
Twitter/X: Real-time engagement.
Pinterest: Lifestyle & e-commerce

Question 12

How to Leverage Meta for Advertising

Answer 12

• Use META business suite for insights.
• A/B test for creatives.
• Optimize based on engagement and conversion metrics.

Question 13

Running Ads on Meta Platforms (4 Guidelines):

Answer 13

1. Define Objectives: Awareness, Consideration, or Conversion.
2. Ad Formats: Carousel, video, static image, story ads.
3. Targeting Demographics, interest behaviours retargeting

Question 14

STOP!… Actually got to Facebook Ads Manager and learn how the system works.

Answer 14

(Only Proceed When You Have Done This)

Question 15

What is Carousel mean in the context of digital marketing?

Answer 15

An Interactive Posting/Ad (ex. Instagram Carousel)

Question 16

Google Ads - Search vs Display?

Answer 16

Search Ads: High Intent, keyword targeting.

Display Ads: Visual, awareness-driven.

Question 17

What is A/B testing?

Answer 17

Comparing two versions of content to see which one performs better.

Question 18

What is A/B/C testing A/B/C/D testing etc?

Answer 18

Comparing three versions of content to see which one performs better.

Comparing four versions of content to see which one performs better.

Question 19

What are YouTube Ads:

Answer 19

Video marketing powerhouse.

Question 20

What is Digital AI in Advertising (4 Things)

Answer 20

1. AI-powered ad targeting & audience segmentation.
2. Automated bidding & budget optimization.
3. AI-generated creative assets & personalized content.
4. Predictive analytics for performance forecasting.

Question 21

What is Google Performax Max (1), what properties does this advertising engine cover (6)

Answer 21

Google Performance Max (PMax) is a goal-based campaign type that uses
automation and AI to serve ads across all of Google’s properties, including:

1. Search
2. YouTube
3. Display Network
4. Discover
5. Gmail
6. Google Maps

Question 22

What are some limitations of Google Performance Max (3)

Answer 22

1. Limited Control: Advertisers can’t fully control placements, leading to budget
   being spent on unexpected channels.
2. Reporting Gaps: Insights are aggregated rather than showing granular
   breakdowns by platform.
3. Creative Dependence: Success heavily depends on providing high-quality
   creative assets.

Question 23

What are the advantages of Meta Advantage+ (5)

Answer 23

1. AI-Driven Optimization – Automates placements, targeting, and ad creative
   combinations.
2. Personalized Delivery – Uses Meta’s deep user data to show ads to the most
   relevant audiences.
3. Event-Based Learning – Optimizes toward highest-performing conversions
   (purchases, sign-ups, etc.).
4. Dynamic Creative Testing – Auto-generates ad variations and determines
   which works best.
5. Minimal Setup Time – Advertisers only need to provide a few assets, and
   Meta does the rest.

Question 24

What are the limitations of Meta Advantage + (3)

Answer 24

1. Less Audience Control: Meta’s AI picks the audience, reducing the ability to target specific demographics.
2. Budget Allocation Limitations: Advertisers can’t manually adjust spending across
   different audiences.
3. Creative Fatigue Risks: If assets are overused, engagement may decline over time.

Question 25

how do you mask the url in a Facebook Ad (ex. https//:lol.lmao.org)

Answer 25

Display name: ex. "lol.ca"

Question 26

What are key takeways of Social Media Networks and Influencer Marketing

Answer 26

1. Choose the right platform nased on audience and goals. 2. Influencer marketing is growing in impact. 3. Paid Advertising on Meta & Google Requires Data-Driven Optimization

Question 27

***Munn - pointer what images sell more when serving an ad?

Answer 27

facial expression - ex. if doing blundstone campaing use image of people smiling around a campfire.

Question 28

What are Analytics

Answer 28

- Colleciton, Analysis, and Interpretation of Digital Data. - Used to measure website traffic, user behaviour, and campaign effectiveness. - Key Platforms: Google Analytics 4 (GA4), Meta Ads Manager, Google Tag Manager (GTM).

Question 29

Simplicity (element of good______(figure out its on slide)

Answer 29

To put it simply - the easier to understand the better

Question 30

Colour (element of good _____

Answer 30

- One of the most powerful imagery in branding. - Color is often the most memorable visual compoenent of an image. - Certain hues connects to feelings.

Question 31

Differentiation (element of good

Question 33

Shape (element of ***Of object in the ads***

Answer 33

Combines with colour to drive value and produce emotional repsonses.

Question 34

Symbolism

Answer 34

Brand imagery that incorporates prexisting symblism can home in on specific emotions and feelings.

Question 35

Appplication to imagery in Ads

Answer 35

1. Image fits formats

Question 36

The Three Elements to Master in Photography

Answer 36

1. Exposure (ISO) 2. Shutter Speed 3. Aperture