Digital marketing strategy Flashcards by Eevian Rosa-Liisa Väisänen

[Marcus Mustafa]
What are the 4 steps to think about for awareness strategy?

Identifying the audience
Creating relevant content
Selecting suitable digital channels
Implementing real-time measurement and reaction capabilities

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[Marcus Mustafa]
How to identify what content to produce for your audience?

Understanding who your influencers are, what topics they like to discuss, and analyzing data to determine the most engaging content.

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[Marcus Mustafa]
What should you consider when choosing digital platforms and channels?

Looking at how people consume content in those channels, repurposing content to be responsive, and analyzing how messages work in specific channels.

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[Marcus Mustafa]
What is the key principle regarding measurement and analytics in digital marketing strategy?

You get what you measure, and it’s crucial to measure the right things by using tools that provide real-time data, analysis, and automation.

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[Marcus Mustafa]
What is the importance of understanding what data matter?

Too often, businesses apply old models to digital spaces, measuring the wrong things. It’s crucial to define what data is valuable for your specific goals.

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[Marcus Mustafa]
How to approach organizational change?

Breaking down organizational change into small, manageable steps and gradually introducing innovation programs to adopt digital strategies.

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[Zaryn Sidhu]
What is the first step in building a digital marketing strategy?

Identifying whether the goal is brand awareness, lead generation, or driving sales.

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[Zaryn Sidhu]
What aspects of the audience should businesses consider when defining their target audience for digital marketing?

Democraphical: gender, age, geographic location,
Personality: behaviors

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[Zaryn Sidhu]
What is the importance of right kind of messaging to the audience in a digital marketing strategy?

Audience’s evaluation process. Different audiences resonate with different messages, and businesses need to test different messaging pillars such as value proposition, social proofing, and FOMO.

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[Zaryn Sidhu]
How to choose the channels for a digital marketing strategy?

Determining the channels based on where the target audience is present.

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[Zaryn Sidhu]
How to understand the type of content your audience consumes?

Identify the audience
Observe their preferences
(video, photos, infographics, articles, or podcasts)

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[Zaryn Sidhu]
What is the central focus of a one-on-one digital strategy?

Drive people back to the business’s website, acting as the central hub where transactions and interactions happen.

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[Zaryn Sidhu]
Name two giant platforms for advertising in digital marketing.

Facebook and Google
(80% of digital advertising revenue)

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[Zaryn Sidhu]
Why email marketing and social media are good ways to nurture leads?

After visiting a website, individuals may engage with email and social media to gather more information and continue building a relationship with the brand.

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[Adam Erhart]
What are the 4 most important principles in marketing strategy? (basics of marketing, how you will view your brand)

Segmentation, targeting, positioning, and differentiation.

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[Adam Erhart]
How can you find out which segment of the overall market is best for your business?

You can find out by conducting competitor research and identifying the segment that you would best be able to serve.

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[Adam Erhart]
According to the 80/20 rule, what should you do to increase your ROI in marketing?

Focus on the top 20% of your marketing activities that deliver the most results and consider stopping the lower-performing 80%.

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[Adam Erhart]
What is the significance of the Google Rabbit Hole in content marketing?

The Google Rabbit Hole is a method to generate unlimited content ideas by exploring related searches and topics, providing a constant source of inspiration.

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[Adam Erhart]
Why is it important to check the Page Transparency and Ads from page sections on Facebook?

Checking these sections helps you see where competitors are spending their marketing dollars, providing insights into effective strategies and areas of focus.

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[Tim Cameron-Kitchen]
In the planning process of a digital marketing strategy, what is the significance of step zero?

Ensuring that the tracking of results on the website is accurate, specifically making sure Google Analytics is set up properly. This ensures that data about website activities, like form submissions, is correctly reflected in analytics.

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[Tim Cameron-Kitchen]
What are the 3 main things to understand when benchmarking a client’s website at the beginning of a collaboration?

Leads or sales the website is generating per month
The amount of traffic the site is getting
Conversion rate

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[Tim Cameron-Kitchen]
What does a website’s conversion rate indicate about its performance?

How well the website is working. If it’s below 1%, there’s a conversion rate issue that needs attention. A conversion rate of 2 to 3% is considered reasonably good.

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[Tim Cameron-Kitchen]
Why is it advisable to have a combination of organic and paid traffic sources in a digital marketing strategy?

While organic traffic is beneficial because it’s free, having only organic traffic leaves the business at the mercy of algorithm changes. Paid traffic serves as a backup and can be used to supplement organic visibility. Combination of both tends to be more effective for long-term success.

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[Tim Cameron-Kitchen]
How to prioritize organic traffic, such as SEO and social, in a digital marketing strategy?

If people are actively searching for the product or service, SEO should be a priority
If the product is something people might be interested in but not actively searching for, social might be more of a priority.

SEO tends to be a top priority for many businesses due to its high-quality traffic and commercial intent.

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[Tim Cameron-Kitchen] What to expect in organic SEO results?

Organic SEO takes time, and businesses should not expect immediate results. There will be a period of putting in time and effort with little visible outcome initially. Patience is crucial for organic search success.

[Tim Cameron-Kitchen] What means "building a flywheel" ?

Process of building momentum in digital marketing

[Tim Cameron-Kitchen] What are some common sources of paid traffic?

Google ads, Facebook ads, Google shopping, product listing ads, LinkedIn ads, Instagram ads, and (Twitter some day).

[Tim Cameron-Kitchen] What is remarketing, and why is it part of paid traffic?

When someone visits your site, leaves without making a purchase, and then sees your ads on platforms like YouTube, Gmail, or Facebook. It re-engage potential customers who have already shown interest.

[Tim Cameron-Kitchen] What should be the first priority in your digital marketing strategy?

Anything related to your website, ensuring it is optimized for conversions.

[Tim Cameron-Kitchen] What are the 3 different skills required for an effective campaign?

1. Developing experience (website changes) 2. Creative person (content creation) 3. Data perspective (Facebook Ads and Google AdWords)

[Tim Cameron-Kitchen] Why is it good to have project manager in your team?

To oversee the entire strategy and coordinate different aspects of the digital marketing plan, ensuring smooth execution.

[Tim Cameron-Kitchen] What are 3 main metrics for measuring success of your digital marketing efforts?

1. Leads or sales rate 2. Traffic 3. Organic measurement (e.g., rankings for SEO).

[Tim Cameron-Kitchen] How to track your website's ranking in search engines?

Using SEMrush to get % that represents your overall organic visibility.

[Sherman Standberry] What is a digital marketing strategy?

How you will accomplish your marketing goals through the Internet. It includes marketing goals, target audience, and a clear plan of action.

[Sherman Standberry] Why is it essential to determine your marketing goals before building a digital marketing strategy?

It helps analyze prior marketing efforts, set realistic goals, and tailor the strategy to achieve specific outcomes.

[Sherman Standberry] What are the four basic steps inside a marketing funnel?

1. Awareness 2. Consideration 3. Conversion 4. Advocacy (=kannatus)

[Sherman Standberry] What are S.M.A.R.T. goals?

Smart Measurable Actionable Relevant Timely

[Sherman Standberry] Why is defining your audience important in digital marketing?

Buyer personas allows you to tailor your strategy to people most likely to buy from you. Understanding your audience's goals and challenges is essential for successful marketing.

[Sherman Standberry] What is the significance of planning messaging in a digital marketing strategy?

It helps communicate effectively with the target audience. Compelling message + hook, building interest, and CTA, ensures that the audience engages with your content.

[Sherman Standberry] How should you select your marketing channels?

Where your audience is present. Prioritize channels based on effectiveness and consider your business services and buyer persona when determining what is effective.

[Sherman Standberry] What role does offering value play in bringing people into your marketing funnel?

Attracting and engaging the audience. Content is a way to exchange value and make people aware, interested, and eventually convert.

[Sherman Standberry] Why is executing and analyzing the campaign an ongoing process in digital marketing?

Optimization. Regular evaluation allows for adjustments, improvements, and ensures the strategy remains effective in a dynamic online landscape

[Sam Oh] Why is it essential to adopt today's mindset of the consumer in digital marketing?

We live in a content-first world, where people seek information before making a purchase. Helping people through free and valuable content builds trust and expands your audience.

[Sam Oh] Which social media network to focus when startingin social media marketing?

Just one social media channel when starting out, and the choice should be based on where your target audience is present.

[Sam Oh] What are the ABCs of paid advertising?

Audience Budget Commerciality

[Sam Oh] What to do as a beginner email marketer?

Focus on building your email list from day one. It is a great long-term strategy for building connections and selling high-ticket items.

[Marketing360] What is the first thing to do when building a digital presence?

Developing a conversion-based web design.

Why conversion-based web design is important?

A conversion-based web design focuses on customers, making it easy for them to take desired actions, thus increasing the opportunity to grow business and sales.

what is the significance of investing in SEO?

Investing in SEO helps achieve higher rankings on search engines, providing more digital real estate, building trust, and enhancing relationships with customers.

What is the pay-to-play game, and why it helps?

The pay-to-play game refers to Pay-Per-Click (PPC) advertising. It guarantees top placement in search results, increasing interaction and future dividends.

What is Retargeting and what it is for?

Retargeting - to ensure that people return to the website, as it takes multiple exposures for consumers to trust and take desired actions.

Why is online reputation crucial for a business?

87% of people will not interact with a brand if it lacks reviews or a positive online reputation, emphasizing the importance of building trust through reviews on platforms like Google, My Business, and Facebook.

What type of content should businesses invest in, especially for building trust and SEO value?

Videos as they serve as 24/7 salespersons, help build trust, and rank highly on platforms like Google and YouTube.

Why social media is so important for businesses?

Social media provides free platforms to expand and influence, making it a valuable tool for reaching and engaging with audience.

How can using a CRM benefit businesses, especially those just starting out?

CRM (Customer Relationship Manager) helps businesses automate sales processes, spend more time with customers, and grow without relying on manual methods, contributing to business extension and brand growth.

What are some problems with the traditional 4P MarketingMix when it comes to online marketing?

The 4P MarketingMix is not very strategic and focuses too much on things inside a company. It also doesn't pay enough attention to what customers want. In online marketing, it's not very useful because it doesn't consider things like interaction, which is really important on the internet.

How does a website fit into the 4P (Product, Price, Promotion, Place) in digital marketing?

Website is like the product and brand. It also shows the prices or costs. It's a place for promotion, and it's where customers can find information.

What are the four parts of the 4S Web-Marketing Mix model?

Scope, Site, Synergy, and System. This model helps with planning and doing internet marketing in a smart way. (Laajuus, sivusto, synergia ja järjestelmä)

Why is the 'Scope' part of the 4S model important in digital marketing?

- What you want to do online - Who your audience is - What you should put on your website.

What's special about the 'Site' part in the 4S Web-Marketing Mix model?

The 'Site' part is all about how your website looks (UI) and how easy it is to use (UX). It includes things like design, content, and how people move around on your site.

What does 'Synergy' mean in the 4S Web-Marketing Mix model?

'Synergy' is about making sure your online stuff works well with your other business activities. It's like making sure your online marketing fits with your regular marketing, keeps your branding consistent, and works smoothly with everything else your business does.

What's the 'System' part of the 4S model all about?

'System' means the technical stuff behind your website. It includes things like how your website is managed, where it's hosted, how safe it is, and how it handles things like transactions and data. It's like the technology that makes your website run well.

Digital marketing strategy Flashcards

(62 cards)