Digital Marketing Vocabulary and Terms Flashcards

1
Q

Business Performance Monitoring

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2
Q

Competitive Pricing

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3
Q

Conversion and Funnels

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4
Q

Customer acquisition cost

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5
Q

Customer Lifetime Value

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6
Q

Customer Purchase Decision

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7
Q

Customer Success

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8
Q

Duration of Sessions

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9
Q

Experimental Pricing

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10
Q

Market Segmentation

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11
Q

Marketing Mix (4Ps – Product, Price, Place, Promotion)

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12
Q

Measure Customer Utility

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13
Q

Media-Influcer relations

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14
Q

Net Promoter Score

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15
Q

Pay Per Action

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16
Q

Pay Per Click

A
17
Q

Pay Per Impression

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18
Q

Target Demographic

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19
Q

Target Market

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20
Q

Traffic Analysis

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21
Q

User Acquisition

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22
Q

User Adoption

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23
Q

Value pricing

A