Digital Media Midterm

Question 1

What is sampling?

Answer 1

The number of pixels used to describe the image

Question 2

How does sampling relate to resolution?

Answer 2

The higher the pixel count the more accurate the image

Question 3

What is quantization?

Answer 3

Assigning numbers to values
Denotes relationship of colors, light, and dark

Question 4

What is the difference between an 8 bit and 24 bit system?

Answer 4

8 bit system: 256 color values
8 bits red, 8 bits blue, 8 bits yellow
24 bit system: 16,777,216 color values

24 bit system is the most ideal

Question 5

What is the relationship between the number of pixels, resolution, and file size?

Answer 5

More pixels = better resolution
Better resolution = larger file size

Question 6

How can you reduce the file size of a bitmapped image?

Answer 6

Compress the image

Question 7

What is the difference between uncompressed, lossless compressed, and lossy compressed file formats?

Answer 7

Uncompressed - raw data form
Lossless compression - Maintains original form, uses algorithm to compact
Lossy compression - Loses data in order to compress file

Question 8

What are the difference between vector and bitmap graphics?

Answer 8

Vectors are equations
Bitmaps are pixels

Question 9

What are the pros and cons of vector graphics?

Answer 9

Pros: Scalable, infinite resolution, good for logos and things with no harsh pixel lines

Cons: Limited detail, needs skill and time, compatibility issues

Question 10

What are the pros and cons of bitmap graphics?

Answer 10

Pros: good for web and graphics, organic style, wide color range

Cons: Pixelation, resolution dependent, large file size, not well scalable

Question 11

What are the different file types?

Answer 11

(.ai, .eps, .svg) - vector drawing
(.gif) - animation, transparency, limited color
(jpg) - web, print, quick reviews
(.png) - transparency with millions of colors
(.psd) - layered adobe photoshop file
(.tiff) - high quality print graphics, stamps

Question 12

What are the three properties of color?

Answer 12

Hue, value, intensity

Question 13

What is an RGB color system?

Answer 13

24 bitmap system
Red
Green
Blue

Question 14

What is a CMYK color system?

Answer 14

For printers
Cyan
Magenta
Yellow
Key

Question 15

What is an HSB color system?

Answer 15

used in painting programs
Hue
Saturation
Brightness

Question 16

How do complementary and analogous colors differ?

Answer 16

Complementary - opposite colors on the wheel
Analogous - colors next to each other on the wheel

Question 17

What is aspect ratio?

Answer 17

Relationship between width and height of a digital image

Question 18

What are shot sizes?

Answer 18

How much of the subject/setting is displayed in the frame

Question 19

What is closure?

Answer 19

When brain fills in the missing parts of an image to make a full picture

Question 20

What is headroom?

Answer 20

Amount of space between the subjects head and its frame

Question 21

What is leadroom?

Answer 21

Space in front and in direction of movement of the subject

Question 22

What is the rule of thirds?

Answer 22

3x3 grid that helps guide subject placement in compositions

Question 23

How does the rule of thirds impact photo composition?

Answer 23

Guides viewers eye
Visual balance
Point of interest

Question 24

What are the 3 variables in the exposure triangle?

Answer 24

ISO
Amp(ampeture)
Shutter speed

Question 25

How do the 3 variables in the exposure triangle work together to influence depth of field?

Answer 25

ISO - light sensitivity Amp - depth of the field Shutter speed - level of motion freeze

Question 26

What are the fundamental principles of design?

Answer 26

Unity, Gesalt, Balance, Contrast, Dominance, Scale, Heirarchy

Question 27

Unity in design

Answer 27

Everything in the composition works together and is harmonious

Question 28

Gesalt in design

Answer 28

The whole is other than the sum of its parts All the small parts make a bigger picture

Question 29

Contrast in design

Answer 29

Deliberate use of difference to create visual interest and emphasis

Question 30

Dominance in design

Answer 30

Certain elements are given more visual importance making them stand out

Question 31

Scale in design

Answer 31

Larger things draw more attention, need balance

Question 32

Heirarchy in design

Answer 32

strategic arrangement of information to draw the viewer to information in a certain order

Question 33

How does typography play into design principles?

Answer 33

Using the different families, personalities, spacing, and sizing, you can determine the mood of the piece and where you want the viewers to look.

Question 34

What are the font types?

Answer 34

Seriff - has seriffs, traditional, used more in print Sans seriff - no seriffs, modern, used more on web

Question 35

What are the font families and personalities?

Answer 35

Fonts that have the same typeface, weight, and style. Each family has a different personality that can be used to evoke certain moods.

Question 36

What is leading?

Answer 36

vertical space between text lines in typography

Question 37

What is tracking?

Answer 37

Overall space between characters

Question 38

What is kerning?

Answer 38

Adjusting the spacing between specific characters and tests