Direct effect

Question 1

Hypodermic syringe model

Answer 1

media injects ideologies into audience through mass media
Linked with work of Packard - mainly focused on direct impact of advertising
audiences don’t engage with media + just accept it

e.g. Grand theft auto (*can’t write GTA in an exam): people were mimicking aspects of the game e.g. they beat people up, stole cars etc- inspired by this video game that they had become so engrossed with

Question 2

Newson

Answer 2

children’s exposure to media violence means they’re more likely to imitate what they’ve seen online but in reality - desensitising effect
e.g. James Bulger murder
research led to age restrictions on films + 9pm Watershed

Question 3

Bandura

Answer 3

explored media effects of violence on children + children act more aggressive when given the chance to
2nd Bobo doll experiment shown on TV like reality + also as fantasy to show impact of TV violence

Question 4

Anderson

Answer 4

effect of violent song lyrics on attitudes + emotions of audience
results showed increase in aggressive thoughts + feelings of hostility + increased aggression levels compared non - violent song

Yanko drill artist song paint a picture