dismgt reviewer Flashcards
(33 cards)
It is the process of overseeing the movement of goods from supplier or manufacturer to point of sale.
Distribution Management
An overarching term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply chain, and logistics.
Distribution Management
This is to ensure maximum profitability by delivery of goods as fast and efficient as possible to clients.
For the Distributors and Wholesalers
It helps facilitate the transfer of goods towards the desired target market.
For the Manufacturers
Fast transaction, outright want or need satisfaction
For the consumers and customers
A chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
Distribution channel
2 kinds of channels:
- direct channel
- indirect channel
It allows the consumer to make purchases from the manufacturer.
Direct channel
It allows the consumer to buy the goods from a wholesaler or retailer.
Indirect channel
It is selling directly to the intended customer without neccesarily going through a complex supply chain.
Direct Distribution
The utilization of wholesalers, agents, retailers, and other elements which may get hold of the product before the actual and intended customers.
Intermediaries
It describes a wide variety of marketing arrangements by which the manufacturer or wholesalers uses more than one channel simultaneously to reach the end user.
Dual Distribution
A distribution channel where goods that are either damaged or at some point have served their purpose well will return back to the original manufacturer for recycling or refurbishing.
Reverse Channel
Considerations in selecting a channel:
- Consumer preferences
- Brand
- Cost
The distribution management need to maintain optimum stocks of different products to meet customer demands. It needs to order an appropriate assortment of different merchandise.
Inventory Management
Marketing channels are responsible for providing customer service in the form of credit, delivery and technical assistance. It also arranges for the return of the defective merchandise from the customers.
Physical Distribution
Many channel partners design their sales promotion to increase the sales in their territories.
Marketing Communication
Channel partners are an important source of information about the changes in customer preferences, competitive strategies, and changes in the market.
Market Feedback
Channel partners offer credit to the retailers to increase the sales and availability of the products.
Financial Risk
Adjust the offer to suit the buyer’s needs.
Matching
The direct kind of distribution model where the company or the manufacturer goes directly to the customer and sells the product.
zero-level channel in consumer market
They undergo accreditation of retailers and these retailers will now sell the product to the customers on another point.
one-level channel in consumer market
There are distributors involved and distributors will select retailers they will transact with.
two-level channel in consumer market
The company will hire or select distributors as channel partners and distributors will look or hire agents, and the agents in return will find retailers that will sell the product to the customers.
three-level channel in consumer market
