DISTRIBUTION CHANNEL Flashcards
(3 cards)
What has been the recent impact of multi-channelling on how marketing managers manage a strategy for distribution channels?
Refer to relevant literature and illustrate your answer with examples.
What are the benefits and drawbacks of operating a multi-channel distribution strategy? Illustrate your answer with examples.
A
Explain why it has become increasingly important nowadays for marketing managers to recognise that they can no longer rely on traditional forms of distribution channel design to deliver value. Refer to relevant literature and discuss the challenges of channel management for a product or service of your choice.
B
What are the main challenges a marketing manager faces nowadays in managing a multi-channel distribution strategy? Illustrate your answer with examples.
C
