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Digital Marketing & E-Commerce > DM2 > Flashcards

DM2 Flashcards

(69 cards)

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1
Q

Alt text

A

A brief, written description of an image with the primary purpose of assisting individuals who are visually impaired

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2
Q

Anchor text

A

The visible text in a hyperlink

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3
Q

Backlink

A

A link that points to a website from another site

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4
Q

External link

A

A link on a website that leads to content on other sites

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5
Q

Google Search Console

A

A no-cost tool that helps users better understand how a website is performing on Google Search

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6
Q

Internal link

A

A link on a website that points to other pages on the site

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7
Q

Manual action

A

Google’s way to demote or remove webpages that are not compliant with its webmaster quality guidelines

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8
Q

Meta description

A

Text that provides the search engines a summary of what the page is about

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9
Q

Nofollow link

A

A link that features HTML code that tells search engines to ignore that link

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10
Q

Schema

A

The type of code used for structured data markups

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11
Q

Sitemap

A

A file that provides information about the pages, videos, and other files on a site and the relationships between them

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12
Q

Structured data

A

Code used to describe a webpage’s content to search engines

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13
Q

Webpage title element

A

Text that provides both the users and search engines with a page’s topic

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14
Q

404 page

A

A URL that tells the visitor that the webpage does not exist

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15
Q

A/B testing

A

A method of testing where two versions of content with a single differing variable are compared to determine which yields better results

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16
Q

Abandoned cart

A

When a potential customer adds an item to their cart but doesn’t complete the purchase

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17
Q

Algorithm

A

An automated software that helps locate information to answer a user’s query

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18
Q

Awareness stage

A

The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service

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19
Q

Bounce rate

A

The percentage of website visitors who view one page and then leave the site

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20
Q

Breadcrumbs

A

A row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the homepage

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21
Q

Broken link

A

A link that leads to a webpage that no longer exists

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22
Q

Consideration stage

A

The second stage of the marketing funnel, when a potential customer’s interest builds for a product or service

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23
Q

Content marketing

A

A marketing technique that focuses on creating and distributing valuable content

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24
Q

Conversion rate

A

The percentage of users or website visitors who take a desired action

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25
Conversion stage
The third stage of the marketing funnel, when marketers capitalize on the interest people have already shown
26
Copy
Any written material that encourages a customer to buy a product or service
27
Crawling
The process of finding new or updated webpages
28
Customer persona
Represents a group of similar people in a desirable audience
29
Customer persona barrier
What is preventing the customer from achieve their goal
30
Customer persona goal
What the customer wants to achieve
31
Demographics
Information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location
32
Display ad
A visual ad format placed on websites or applications
33
Domain
The core part of a website’s URL, or internet address
34
Email marketing
Sending messages to a list of existing subscribers to share information, drive sales, or create community
35
Featured snippet
A special box that displays information about a search in the results page
36
Google Business Profile
A tool that allows local businesses to tailor how their information appears on Google Search and Google Maps
37
Google knowledge panels
Information boxes that appear on Google when someone searches for people, places, organizations, or things that are available in Google’s knowledge database
38
Googlebot
The generic name of Google's crawler
39
HTTPS
An internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site
40
Indexing
The process of Google saving and organizing website information to display in the search engine
41
Influencer marketing
Involves a brand collaborating with an online influencer to market one of its products or services
42
Keyword
A search term people use to find information, products, or services online
43
Keyword research
The process of finding terms and phrases that people use in search engines
44
Keyword stuffing
The practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in the search results
45
Loyalty stage
The fourth stage of the marketing funnel, when customers become repeat customers and brand advocates
46
Meta description
Provides the search engines a summary of what the page is about
47
Mobile-friendly webpage
A webpage that is designed to load quickly and render well on a phone screen
48
Organic search
Unpaid results a search engine produces when a search is performed
49
Query
The words typed into a Google Search bar
50
Rank
A webpage’s position in the search engine results pages (SERPs), which is determined by an algorithm
51
Remarketing ads
An advertisement delivered to previous purchasers, subscribers, or visitors to a brand’s website or social media
52
Rich results
Enhanced results in Google Search with extra visual or interactive features
53
Search algorithm
An automated process that helps locate information to answer a user’s query
54
Search engine
Software that provides information on a search query
55
Search engine marketing (SEM)
Increasing a website’s visibility in a search engine through paid advertising
56
Search engine optimization (SEO)
The process of increasing the visibility of website pages on search engines in order to attract more relevant traffic
57
Search engine results pages (SERPs)
The results pages that appear when someone performs a search query
58
Sitem
A file that provides information about the pages, videos, and other files on a site, and the relationships between them
59
Social media marketing
The process of creating content for different social media platforms in order to drive engagement and promote a business or product
60
Social share
When a customer shares a product or service with their social media followers
61
Strategy
A plan to achieve a marketing goal
62
Structured data:
Code used to better describe a webpage’s content to search engines
63
Subdomain
The subset of a larger domain used to organize an existing website into a different page URL
64
Subpage
A lower-level page that appears below the homepage of a website
65
Tactic
An action a marketer takes to make a marketing goal happen
66
Unique selling proposition (USP)
An explanation of why a product or service is better than the competition
67
URL
The address of a webpage or file on the internet
68
Webinar
A presentation, typically educational, that is provided online
69
Webpage title element
Provides users and search engines the topic of a particular page

Digital Marketing & E-Commerce (2 decks)

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